The 82th Eicma, scheduled to take place from 4 to 9 November in the pavilions of Fieramilano Rho (Tuesday 4 and Wednesday 5 will be reserved for the press and operators), was officially presented in Milan last week.
The event is once again confirmed this year as a global benchmark for the two-wheeled mobility industry. This primacy is confirmed first and foremost by the numbers. In fact, more than 730 exhibitors will occupy the spaces of the 82th Eicma, representing 2,000 brands from 50 countries.
Among these are ten countries making their debut, including Estonia, Georgia, Ireland, Mexico, Panama, Peru and the United Arab Emirates, alongside the established European and Asian presences.
As always, Italy will have a substantial and qualified presence, accounting for 30% of exhibitors.
Milan, the world capital of two wheels
The 82th Eicma also consecrates and completes the evolution of the event from a trade fair to a 360° exhibition, which is essential for professionals in the sector and eagerly awaited by enthusiasts.
The 2025 slogan “That’s Amore” was chosen to express how the passion for two wheels is made up of both identity and sharing. The campaign and poster feature a heart tattooed on the skin with a tyre tread pattern as a form of indelible love. Visitors can even get a free temporary tattoo at the Tattoo Station set up for the occasion during the event.
At the 82th Eicma, visitors will be able to discover the many new products on the market and world premieres in the nine pavilions of Fiera Milano, with special content promoted by the organisers and the presence of celebrities and riders. There will also be an extensive and varied programme of races, shows and exhibitions in the MotoLive outdoor area, which is celebrating its 20th anniversary.
The racing arena celebrates its birthday with riders and thrilling shows
The more than 60,000 square metres of outdoor space have been chosen as the most suitable venue to celebrate MotoLive’s anniversary. Always synonymous with excitement, spectacle and adrenaline, in this space the public will be able to watch not only the competitions on the calendar free of charge, but also take part in shows, music, free test rides, food and entertainment, thanks also to Radio Deejay.
Even the most demanding enthusiasts will find plenty to enjoy at 82th Eicma https://www.Eicma.it/it/. For example, there will be Freestyle Motocross runs, Acrobatic Trials, the chance to see the riders of the main off-road disciplines up close and the Africa Eco Race installation. In addition, there will be live Sky coverage of the MotoGP stage in Portimao.