The 11th Beer&Food Attraction returns to the Rimini Exhibition Center from February 15 to 17, an event that brings together the beverage and bar industry and is organized by the Italian Exhibition Group. The 2025 edition of the event hosted 600 exhibitors with 1,217 brands, as well as 130 buyers from 47 countries.
The desire for non-alcoholic beers is growing
For this 11th edition, the event is once again confirmed as a reference point for the entire brewing community, from microbreweries to large industrial groups. The 11th Beer&Food Attraction will offer the largest exhibition of beers in Italy, a sector that, according to Assobirra, is currently worth €10.2 billion.
Among the trends, the exponential growth of non-alcoholic beers is worth noting. CREST data from Circana confirms this trend. In fact, since 2019, the purchase of non-alcoholic beers in Italy has increased by 79%, from 28 million to the current 49 million, with an 18% increase compared to last year alone.
The positive trend has also affected the craft beer sector, where 11th Beer&Food Attraction will offer the widest range of microbreweries with more than 100 exhibitors: since before Covid, purchases have increased from 159 million to 183 million in 2025 (+15%). Seasonal craft beers, particularly Christmas beers, are also gaining ground as a gourmet alternative to wine for festive lunches and dinners.
The ‘Beer of the Year’ award will also be presented, which in 2026 will include a category dedicated exclusively to low/no alcohol beers, and the Italian Craft Beer Conference, both organized by Unionbirrai. Meanwhile, the Beer&Tech Arena will be the reference point for talks.
Mixology Attraction +30% exhibitors
New for the 11th edition of 11th Beer&Food Attraction Mixology Attraction, a reference hub for the entire beverage & bar industry, bringing together bartenders and industry professionals to discuss contemporary mixing techniques.
The brand was created to promote a rapidly evolving sector that is increasingly central to the offering of contemporary venues, thus completing the exhibition offering and giving greater prominence to the world of beverages, from mixology to spirits and soft drinks, alongside beer.
Located at the center of the exhibition layout, the space will offer a varied program with different focuses. Mixology Circus will host internationally renowned bartenders alongside masterclasses and talks on new trends in the sector, while the Mixology Village exhibition area will feature a qualified selection of the best labels of distillates, liqueurs, and spirits. Sparkling&Mix will once again put sparkling wines, prosecco, and sparkling wines in the spotlight as protagonists of the mixed drink culture. This format has already achieved impressive numbers. In fact, the space dedicated to mixology at the 11th Beer&Food Attraction – www.beerandfoodattraction.it – has grown by 22% compared to the 2025 edition, with a 30% increase in exhibitors already confirmed less than a month before the event. More generally, compared to two years ago, growth has been +120%, from 59 brands to the current 130.