From January 22 to 25, Fiera Milano will host Milano Home edition no. 3, an exhibition dedicated to the world of home and living. In an evolving market context, the event, organized by Fiera Milano with Ge.Fi. – Gestione Fiere, promotes the ‘Human Retail’ model, focusing on quality, know-how, and the centrality of people. The event aims to be a meeting place for production, distribution, and the public, where the values of craftsmanship, sustainability, and creativity become tools for relationship building and identity.
A global network of brand ambassadors to expand connections
In this scenario, the 2026 edition consolidates itself as a point of connection between the local and the global, a place where the network of Italian stores meets buyers, designers, and manufacturers from all over the world. Because, today more than ever, the store can be a cultural, social, and human hub. But only if it knows how to tell its own story, and not just what it sells.
In this context, which aims to put retailers back in the spotlight, Milano Home edition no. 3 has organized an initiative together with a network of brand ambassadors. These are industry experts, agents, and consultants for design and home décor brands operating in Italy, Europe, and major international markets, who will identify the most innovative and qualified buyers for the event’s exhibition offering. For the 2026 edition, the network will bring buyers from all over the world to Milan, as well as from Italy (54%): Europe 20%, North Africa 4%, Middle East 8%, North America 7%, Asia 7%. The fair thus reaffirms its status as an international hub for retail culture and the promotion of product quality.
A journey through styles and inspirations in four pavilions
The exhibition layout of Milano Home edition no. 3 will once again be divided into four themed pavilions: Elements, Vibes, Mood, and Taste, representing different worlds of style and inspiration.
Vibes is the pavilion dedicated to textiles and decoration, featuring historic names from the great Italian textile tradition, together with brands offering more modern interpretations.
Mood, on the other hand, explores the world of gifts, concept stores, and accessories, with offerings that combine creativity, design, and lifestyle, designed for an audience that is increasingly attentive to the shopping experience.
The encounter between design and high craftsmanship will be the focus of Elements, through a selection of brands and workshops that transform materials—ceramics, wood, glass, metal, and paper—into stories. Finally, Taste celebrates the table and the kitchen, offering objects, utensils, and accessories that combine aesthetics and functionality.
At Milano Home edition no. 3 – https://www.milanohome.com/– there will be three new special projects dedicated to emerging themes and trends. Bau House is the section dedicated to the pet world; GourMeet will focus on a selected range of high-end packaged foods. Scandinavian Mood is a celebration of contemporary Nordic style.