Now in its third edition, Milano Home 2026 January, scheduled to take place at Fieramilano Rho from 22 to 25 January 2026, confirms its status as a benchmark for the world of home and decoration, with original proposals and inspiration.
Organised by Fiera Milano in collaboration with GE.FI., the exhibition aims to promote the role of independent shops as not only commercial but also cultural and relational hubs in their local areas.
The next edition promises to be very rich. This is demonstrated by the sharp increase in exhibitor registrations, a concrete sign of the growing attractiveness of the event, which continues to establish itself as an unmissable event for the sector.
The results of the European tour
In line with the previous year, during which the Milanese exhibition centre team travelled throughout the peninsula to meet the leading players in the specialised retail sector, the event kicked off a European tour in June, starting in Ljubljana and continuing on to Brussels, Vienna, Lisbon, Barcelona and Bordeaux, before returning to the main Italian cities.
It is precisely on the professional value of these realities that Milano Home 2026 January has chosen to focus its energies: listening and building shared paths that can accompany the shop towards an increasingly central and innovative future. The roadshow provided an opportunity to engage with international buyers, retailers and media, discussing content, ideas and future visions, creating a veritable laboratory of ideas. The meetings, structured as focus groups, analysed the needs and difficulties faced by shops, encouraging constructive discussion on new solutions and strategies.
Awaiting the latest news, formats reconfirmed
The contributions and ideas gathered during the European tour will be incorporated into the January 2026 edition, through the presence of new formats and selections dedicated to emerging trends, contributing concretely to shaping the future of the sector.
In the meantime, numerous elements already tested in previous editions have been confirmed for Milano Home 2026 January milanohome.fieramilano.it. The common thread linking them is the desire to provide retailers and industry professionals with up-to-date tools, inspiration and contacts to help operators renew and differentiate themselves, strengthening their identity and competitiveness.
Such as The Green Circle, a space hosting a selection of products that combine sustainability and innovative design. Manifatture in Scena will showcase the art of tableware interpreted by the European tradition of high craftsmanship. Meanwhile, Nove Botteghe tells the story of the best Italian know-how through the presence of nine artisan workshops of excellence.
The general layout has also been confirmed, with four pavilions for four visitor routes – Vibes (textiles and decoration), Mood (concept & gift), Elements (design and high craftsmanship), Taste (tableware and kitchenware) – and numerous special areas, offering a curated selection of objects, ideas and suggestions for homeware shops.