Following the success of its first edition, the Salone Auto Torino 2025 will return Sept. 26-28. The 2024 event welcomed 500,000 visitors from all 102 Italian provinces who arrived to discover and test drive the new products of the 43 automakers present.
The official presentation of the upcoming show was held at the Royal Museums in Turin in the presence of several personalities from both the industry and institutions and was moderated by Giuseppe Bottero, deputy editor of La Stampa. The show was illustrated by President Andrea Levy, creator of the event, together with Andrea Tronzano, Councillor for the Development of Productive Activities, Internationalization and Investment Attraction of the Piedmont Region, Mimmo Carretta, Councillor for Sport, Major Events Tourism and Leisure of the City of Turin, and Alberto Scuro, ASI President.
“Many manufacturers have already confirmed their participation and will present many new products at Salone Auto Torino 2025; the full list of exhibitors will be announced soon. This is an important success, which also comes thanks to the support of Piedmont Region and the collaboration with local companies and institutions, such as the City of Turin, Chamber of Commerce and Industrial Union.”
Again this year, organizers expect a similar number of attendees as in the previous edition, with more than 50 automotive brands. Among the companies that have officially confirmed their presence is Stellantis Group with its range of iconic brands.
All the new features of the format
Salone Auto Torino 2025 www.saloneautotorino.com will introduce some changes to its format. Starting with a different and more concentrated perimeter of the exhibition area, which this year will offer visitors a unique experience between the wonders of the automotive industry and the architectural wonders of Turin. New products, prototypes and supercars will be found in the striking Piazza Castello and Piazzetta Reale, and among the avenues of the Giardini Reali.
The open-air, free-entry event confirms extended hours (9 a.m.-7 p.m.) and a formula that favors direct interaction with the public.
Test drives of new products from the car world will start from Piazza Castello, while test rides dedicated to motorcycles will begin from Piazza Vittorio Veneto. The latter will be the connecting point for the parades, particularly on Sept. 27 and 28.
The numbers of the first edition
Returning to Turin after years of absence, the Turin Auto Show in 2024 was able to attract more than 500,000 visitors who strolled through the stands positioned in the city center to admire the many new products up close and with the opportunity to try them out in the area dedicated to test drives. Audience arrived not only from all over Italy but also from several foreign countries.
An event that confirmed itself as a meeting point between visitors, automakers and media already in the first edition, looking forward to the next show.