At Fieramilano Rho, Hall 10, PTE 2025 edition -PromotionTrade Exhibition, a reference for sectors related to advertising objects, giftware, promotional textiles and personalization technologies, returns from January 22 to 24. More than 130 companies, 30% of them coming from abroad, many importers, distributors and manufacturers from 13 countries, especially from Poland, Spain, France and Austria. An event that offers the targets involved the opportunity to plan investments and purchases, update and network, and discuss the news and trends that will drive orders in the coming months.
Sustainability, quality, customization
The elements that characterize the offer on display, namely sustainability, quality and customization, are confirmed again this year. Peculiarities that concern not only high-end products, created for occasion gifts or loyalty collections, but also giftware and small gadgets.
The unique object is one of the drivers of the market: everything is customizable: technological devices, the travel items or school pencil cases.
Another driver is environmentally friendly solutions, from gadgets made from recycled materials, such as pens made from coffee scraps, to water bottles, which are a must-have in all catalogs. Utility, durability and second life” are concepts that also concern small gadgets, such as wooden cubes or confetti that contain seeds and, if watered and planted, will turn into seedlings.
CustomX Debuts – Technologies for Customization.
Among the novelties of PTE 2025 edition is the CustomX – Technologies for Customization area, dedicated to the most advanced technological solutions for the customization of textiles and objects. The machines of the companies that will crowd the new space are a synthesis of all the most advanced personalization technologies, meeting the needs of both those who need to print on textiles and those who use more rigid materials, flat or even on three-dimensional surfaces.
Digital technologies such as DTF and DTF UV, screen and sublimation printers, laser markers, embroidery machines, but also fundamental complements such as fume purifiers and ovens: in this area it will be possible to get a close look at the many potentialities of all the technologies capable of working not only on increasingly limited runs and even on single pieces, seeing them concretely at work.
The CustomX Arena will also host the Talks program, a rich schedule of discussion and updating events for operators, animated by the contribution and expertise of machine manufacturers and publishing realities of the sector.
In fact, enhancing the opportunities of CustomX will be the simultaneity of PTE 2025 edition https://www.promotiontradeexhibition.it/ with Milano Home, an event dedicated to homeware, decoration, textiles, giftware and fragrances.
An opportunity to broaden business and offer to a wider audience, but still on target, innovative solutions, ideas and inspirations to respond to the growing trend of bespoke – the “tailor-made” – increasingly appreciated also by the end consumer.