The 14th Milan Games Week & Cartoomics event, held at Fieramilano Rho from November 28 to 30, closed with great success among the public. The leading event in Italy for gaming, esports, pop culture, and geek entertainment is the only one where video games, comics, cosplay, books, cinema, TV series, and music come together, merge, and come to life.
Every year in Milan—and again in 2025—thousands of fans of all ages gather for three days of immersive experiences, including video game previews, spectacular tournaments, creator showcases, live shows, and a rich cosplay community.
130,000 visitors and 35,000 new followers
This year’s 14th Milan Games Week & Cartoomics sought to best represent the current historical period, where the relationship between humans and technology is viscerally interconnected, to the point that the differences between online and offline are eliminated, creating a perfect symbiosis between the real and the digital.
In order to communicate these concepts effectively and in an innovative and engaging way, the event chose to rely on the experience and vision of Marketing Espresso, the ecosystem that has built one of the most active marketing communities in the country and which reaches over a million people every day.
The Milan event saw a record attendance of 130,000 people. This result was made possible in part by the effectiveness of digital communication, from