With its new edition, scheduled from 14 to 16 February 2026 at the Fortezza da Basso in Florence, 19th Immagine Italia & Co. confirms its status as the benchmark for underwear, lingerie, homewear, accessories and undergarments. The leading international trade fair in Italy dedicated to this sector thus consolidates its leadership as the only Italian exhibition dedicated to professionals and companies in the underwear and homewear fashion industry.
The 2026 edition will once again be held at the Fortezza da Basso, where the leading brands of underwear, lingerie, homewear and personal textiles will be on display.
19th Immagine Italia & Co.: a focus on environmental sustainability
During the three days in Florence, the best of the national and international market will be on display: from the autumn/winter 2026-2027 underwear and lingerie collections to the best in homewear and premium underwear accessories.
Over 150 brands from all over the world have registered so far, and this number is constantly being updated. This is proof of the growing interest in a sector that is bucking the trend in the fashion world.
The 19th edition promises to be full of new features. These include a green area where visitors can discover the latest innovations in a virtuous production chain that promotes responsible and transparent practices.
19th Immagine Italia & Co.: an event in continuous expansion
The partnerships developed over the years to encourage the influx of foreign buyers have been reconfirmed. The support of ICE, which is committed to expanding the presence of buyers from non-European countries, is important. Meanwhile, through the collaboration with Fashion Sfera, delegations from the CIS countries (Armenia, Azerbaijan, Belarus, Kazakhstan, Kyrgyzstan, Moldova, Russia, Tajikistan and Uzbekistan) are expected.
The main target markets are Germany, Spain and France, among the main target markets.
Not just a showcase for new products
As Raffaella Petrossi, general manager of Underbeach, the company that organises both the 19th Immagine Italia & Co. – https://immagineitalia.underbeach.eu/ – and Maredamare, “this event not only offers the most comprehensive overview of the premium lingerie and underwear sector, but also allows visitors to discover the latest innovations for the autumn/winter 2026/2027 season, providing practical support to the buyers in attendance. An event in continuous expansion, which consolidates its leadership year after year, representing not only a business opportunity, but a real privileged observatory on what will happen next year”.