Veronafiere https://www.veronafiere.it/ha has signed a collaboration agreement for 2026 with Infront Italy, which specialises in sports marketing and sponsorship management at an international level. Thanks to this agreement, the Verona-based organisation becomes the first trade fair in Italy to collaborate with the agency, strengthening its development strategy.
This partnership has given rise to an innovative model that combines Veronafiere‘s experience in organising exhibitions and events with Infront Italy‘s ability to build integrated sponsorship strategies.
Who is Infront
Part of Wanda Sports Group and headquartered in Zug, Switzerland, Infront Italy connects fans and consumers to major sporting events and offers everything an event partner or commercial partner needs for the success of their business. With a team of over 1,000 experts working in 44 offices in 17 countries around the world, the company is able to provide innovative digital solutions, high-level operational solutions for events, international media rights distribution, sponsorship sales and activations, and cutting-edge media production.
New opportunities for relationships and communication
The new collaboration involves Infront Italy in the design and promotion of sponsorship plans for Veronafiere‘s major trade fairs and conferences. The primary objective will be to offer new opportunities for relationships and communication to exhibiting companies. These will range from brand visibility to experiential activations, community building and cross-event content.
The sports marketing agency will operate with specialist expertise, offering tailor-made solutions for companies and partners, in synergy with the exhibition centre’s teams. All this will be done in line with the values and international image of leading brands, including Vinitaly, Marmomac, Fieracavalli, Fieragricola, Samoter and Progetto Fuoco.
‘With this agreement,’ comments Adolfo Rebughini, general manager of Veronafiere – https://www.veronafiere.it/, “we are launching a strategic collaboration with Infront Italy – https://www.infront.sport/it/ – a global partner that shares our vision: to create a new ecosystem between trade fairs, brands and the public. It is a step that strengthens the role of this organisation as a platform for relationships and innovation, serving the markets we represent and their growth. It is a model that enhances our ability to create a system and generate concrete value for exhibitors, sponsors and territories.”