From 6 to 9 November, Fieramilano Rho will open its doors to Eicma 2025. The 82nd international motorcycle exhibition will feature 730 exhibitors from 50 countries, 10 of which are attending the Milan fair for the first time, while 30% speak Italian. Nine pavilions and over 60,000 square metres of outdoor space will be occupied.
Twenty years of MotoLive
The outdoor area – the largest in the history of this event – will once again become the most eagerly awaited stage for races and entertainment from the central stage and acrobatic stunts.
Eicma 2025 will host the celebrations for 20 years of MotoLive, the racing arena where you can watch the competitions on the calendar free of charge. The programme also includes freestyle motocross runs and acrobatic trials. In addition, over the weekend, Sky will broadcast live coverage of the MotoGP round in Portimao, Portugal.
Also taking place over the weekend will be the Champions Charity Race, with the participation of some of the legends of motorsport – Australian Troy Bayliss, three-time Superbike world champion, has been confirmed – engaged in pursuit duels. The official manufacturers will also be on the track: Beta, TM, Yamaha and Ducati, which will bring a special Desmo450 MX flat track bike to the race, entrusted to six-time world champion Francesco Cecchini.
Eicma 2025: the Adventouring area is born
At the MotoLive space, visitors will be able to visit the “Desert Queens” exhibition, dedicated to the motorcycles and people who have written the history of the Dakar Rally. Meanwhile, in the Y.U.M. (Your Urban Mobility) area, following the 2023 trial, an urban environment will be recreated where the public can test electric and endothermic scooters and quadricycles designed for urban mobility by 12 manufacturers.
This edition will also see the debut of the Adventouring area, a 250 m² space inside Hall 18, which will welcome the organisers of the 2025 FMI Adventure Series Trophy motorcycling events, created by the event and the Italian Motorcycling Federation to help develop motorcycling tourism that promotes the cultural, environmental and historical aspects of our peninsula.
This area will include the organisers of Sterrare è Umano, Valli Bresciane Audax, Sardegna Tour, 1,000 Sassi e 20,000 Pieghe, Umbria Raid Experience, 1,000 Curve, Terre Lucane Adventure and Queen Trophy.
This year at Eicma 2025 – https://www.eicma.it/it – the Gaming area (Hall 9) will also be back. Here, motorsport video games will take centre stage, with immersive gaming sessions thanks to the presence of seven latest-generation simulators equipped with seven real motorcycles. In this area, the realism of the motorcycle simulators will allow visitors to compete on the Misano Adriatico circuit.