Adolfo Urso, Minister for Enterprise and Made in Italy, has signed a three-year agreement with Aefi e IT-EX to strengthen the ministry’s role in supporting and promoting Italian excellence by bringing “Made in Italy Houses” to major Italian trade fairs.
With this agreement, Mimit reconfirms its support for businesses and, at the same time, promotes the trade fair system, considered an industrial policy tool as well as an important place for relationships, innovation and alliances for Made in Italy. ‘Our goal,’ said the minister, ‘is to ensure that the Case del Made in Italy become effective presences within trade fair districts, offering businesses information and tools so that Italy continues to be the natural choice whenever quality, creativity and innovation are sought around the world.’
Aefi e IT-EX: the objectives of the Made in Italy Houses
The spaces made available in the exhibition centres by the partners of the memorandum of understanding will host new offices of the Made in Italy Houses. Here, Mimit will undertake to provide information and guidance reserved for manufacturing companies, in collaboration with other institutional players in the area, on policies, incentives and initiatives.
These centres will offer support on measures to support and protect supply chains and will ensure that companies’ requests are heard and forwarded to the relevant ministerial structures.
Aefi e IT-EX: trade fairs as a privileged channel of promotion
The Made in Italy Houses will also be places for the active promotion of Made in Italy culture, which is essential for strengthening its perception and attractiveness at an international level.
The aim is to make the tools put in place by Mimit increasingly accessible to the productive fabric and, at the same time, to strengthen the role of trade fairs as a privileged channel for promoting Italian excellence on foreign markets, enhancing innovative services and ensuring widespread dissemination of public measures to support businesses.
Finally, the agreement provides for joint programmes, promotion and communication initiatives, networking events and widespread dissemination of information material through official channels, trade fair operators and business associations, in order to support internationalisation, facilitate SME access to global markets and make trade fairs a permanent hub for innovation, competitiveness and the development of the national production system.
Aefi e IT-EX: promoting Made in Italy
According to Maurizio Danese, president of Aefi – https://www.aefi.it/it: “Today more than ever, trade fairs are system infrastructures, platforms for growth, accelerators of innovation and multipliers of value for businesses and for the entire country, generating an impact of €22.5 billion per year. The trade fair industry is ready to do its part to meet the challenges of competitiveness in today’s complex geo-economic scenario, increasingly becoming a fundamental vehicle for the growth of Made in Italy in the target markets also indicated in the Government Plan”.
Aefi e IT-EX have joined forces with Mimit to share an important common goal: to promote the growth of the country’s economy through the internationalisation of micro and SMEs and the promotion of Italian-made products on foreign markets. Here is what the new agreement means for Raffaello Napoleone, president of IT-EX – https://www.it-exhibition.com/. ‘Trade fairs are an exceptional vehicle: while on average 22.3% of companies in Italy export, for exhibiting companies this percentage rises to 89%, while 71% of the sample choose trade fairs to present new products, making them the first and most important promotional tool.’