Pitti Uomo 108 will take place at the Fortezza da Basso in Florence from June 17 to 20. A four-day event where you can meet the protagonists of international menswear, historic brands and debutants, the best-known designers and outsiders in a kaleidoscope of events and presentations.
The focus of the Summer 2025 edition will be the collections for Spring/Summer 2026 signed by the more than 730 brands present, 43 percent of which are foreign. But also collaborations, new brands and many projects that find in Pitti Uomo the ideal showcase to present themselves to an audience of buyers arriving from the most important markets. All the brands participating in Pitti Uomo 108 at the Fortezza da Basso are also present in the Pitti Connect digital platform.
A concentration of creativity and professionalism
Commented Raffaello Napoleone, CEO of Pitti Immagine: “The attention with which we observe the international context and recent economic dynamics remains ever high, but in June we will open the doors of the Fortezza certain to generate optimism and confidence in all our interlocutors. Pitti Uomo 108 is a faithful mirror of what is moving on the international fashion scenes. It is precisely this concentration of creativity and professionalism that provides each edition with the best energy to transform obstacles into levers of development. Four days together, to compare and meet, will be an incredible driving force to consolidate business and open up new development prospects especially in times that are not exactly easy.”
Two wheels, a great passion
‘Pitti Bikes‘ is the theme of the summer shows, which are presented through new adv campaigns coordinated by creative director Angelo Figus, with images taken by photographer Alessandro Timpanaro and graphic editing by Alessandro Gori. While the Fortezza becomes an ideal circuit, between fashion and lifestyle, thanks to the layouts curated by Alessandro Moradei.
Making its debut at Pitti Uomo 108 is Becycle, born last year at Stazione Leopolda, on the occasion of the departure of the Tour de France in Florence. In fact, Pitti Immagine’s event dedicated to the bicycle enters the event, going on stage in the Fortezza at the Sala della Ronda.
Maintaining its own specific identity, it will present a selection of top brands from the cycling world but will open a conversation with a broader world, and not only from a strictly sporting slant.
Among the cycling brands that have already confirmed participation are Ashmei, Colnago, Pas Normal Studios, PH Apparel + Rolling Dreamers, and Tripoint. In addition, at Pitti Uomo 108 https://uomo.pittimmagine.com, Colnago and Pas Normal Studios will present a special collaboration, and will also organize a Ride to Florence with arrival in the Fortezza.
Also enriching the Becycle set up will be a special installation of images curated by Rouler Magazine, a cult magazine of contemporary cycling culture.