In anticipation of the second edition of Beauty to Business 2025, at Fiera Bergamo Nov. 12-13, organizing body Promoberg has signed a 10-year agreement with the Polo della Cosmesi. Starting this year, therefore, the event dedicated to the cosmetics supply chain will forge a partnership with the reference association of the Italian cosmetics contract manufacturing chain, based in Crema.
The new agreement includes, among other things, the move to Bergamo of Innovation Day (ID), a reference for the cosmetics supply chain organized by the same Pole so far in the Crema area. For the occasion ID will also double its duration, until now in a single day.
The beginning of a new phase
To understand the importance of this agreement, it should be remembered that Innovation Day, which is preparing to cross the finish line of its eighth edition, is the main event for the cosmetics supply chain in all its components.
Therefore, the second edition of Beauty to Business 2025 has the merit of starting a lasting and concrete path with a partnership between Promoberg Fiera Bergamo and Polo della Cosmesi to expand and support one of Italy’s supply chains of excellence in the world.
The partnership had started in 2024, with Promoberg presenting its project within Innovation Day and the Polo della Cosmesi participating in the first edition of Beauty to Business, contributing professionals and lecturers in organizing the event schedule and bringing its companies as exhibitors.
Not a random choice
As emphasized by Davide Lenarduzzi, Promoberg’s managing director, “Beauty to Business 2025 – https://beautytobusiness.it/it/ – was created with the primary objective of making the Cosmetics supply chain more attractive, becoming its national reference point and expanding its horizons to international markets. It is an extremely vertical event that directly brings together buyers and industry operators with a smart formula to enable profitable business exchanges and new future projects. Our participation last year at the Innovation Day in Bagnolo Cremasco to introduce ourselves to operators, and the Polo’s participation in the first edition of our event, had been the first, fundamental step toward a strategic synergy with the Cosmetics Pole, an association with over 90 member companies, more than 3 thousand employees and 700 million in aggregate turnover.”
“Our goal has always been to make ID more relevant and a point of reference for players in the cosmetics supply chain. With this new 10-year agreement, we take a decisive step toward the growth of the event,” said Matteo Moretti, president of the Cosmetics Cluster. Moretti also recalled how the choice of Bergamo is not accidental. The fair, in fact, offers adequate space to host a constantly expanding event and is located in a strategic position, close to an international airport. Which facilitates the arrival of buyers and professionals from all over the world.