Pizza Village XII, +12% attendance in first weekend

Pizza Village XII
[:it]Pizza Village XII[:]

Coca-Cola Pizza Village XII Naples, scheduled for June 14-23 in the approximately 30,000 sq. m. green spaces of the Mostra d’Oltremare, which is hosting the event for the second year, is starting to register its first numbers.
Growing in attendance compared to last year, the event registers visitors. The kermesse includes conferences and debates, talk shows, free masterclasses with Casa Caputo’s master pizza makers, as well as many moments of entertainment with music and the shows curated by RTL 102.5, the official radio station of the village, shows, creative and cultural recreational activities. Not forgetting the World Pizzaiolo Championship – Caputo Cup.

A first success for the 2024 edition

In fact, the first weekend of the event recorded positive figures in terms of attendance. The appeal of pizza and the high level of the musical events, which saw the participation of several of the big names in Italian and international song, saw a 12 percent growth compared to 2023.

An increase at Pizza Village XII that was stopped neither by high temperatures nor by the European Football Championship.
More than 200 master pizza makers were able to cope with the thousands of visitors in attendance who were also attracted by RTL 102.5’s music shows, which, in the first three days, featured performances by The Kolors, Coma Cose, Rocco Hunt, LDA and Francesco Gabbani.
However, organizers expect repeat performances on June 18, when Geolier and La Rappresentante di Lista will perform on stage. While in the Pizza Village, the Pizzaiolo World Championship – Caputo Trophy kicked off, which will award the rainbow titles for the ten categories up for grabs on June 19.

Pizza Village XII: the importance of tourism for the territories.

As pointed out above, it is not just fun and music, but also education and information. In fact, on June 19, a conference dedicated to “Tourism: events and territorial identities, systems of tourism promotion” will be scheduled in the early afternoon in the Sala Italia of the Teatro Mediterraneo. Claudio Sebillo, ceo of Oramata Grandi Eventi, the organizing company of Pizza Village, with the support of a study carried out by PricewaterHouse (PwC), will highlight the evolution of the pizza world in terms of the sector’s economy and its contribution to territorial marketing.

In addition to national and city institutions, with the mayors of Naples, Sorrento and Noto (Sr), Ivana Jelinic, sole administrator of Enit, and the Campania Region’s tourism councillor, Felice Casucci, will also speak.

In September it will be repeated in Milan and London

While waiting to see what the second weekend will be like, organizing company Oramata Grandi Eventi is preparing for the next editions of Pizza Village XII, which returns to Milan Sept. 4-8 and debuts in London Sept. 19-22. Further confirmation of the validity of this event. An event that, in addition to attracting tourism to the city for years, promotes the Neapolitan image beyond regional and national borders.