Pitti Immagine Uomo 106 foreign buyers on the rise

Pitti Immagine Uomo 106
[:it]Pitti Immagine Uomo 106[:]

The summer edition of Pitti Immagine Uomo 106, held June 11-14 at the Fortezza da Basso in Florence, has concluded. Behind closed doors, the organizers are drawing the sums, albeit partial, of an event that has marked several positive signs.Starting with attendance, which, recalled Raffaello Napoleone, CEO of Pitti Immagine, in the first two and a half days recorded for what concerns foreign buyers a growth, albeit slight, compared to the +20% of the 2023 fair. “The confirmation and indeed the increase in international buyers-the ones who make the market and indicate the direction-are important indicators for exhibitors, they give confidence and perspective.”
A 6 percent drop instead for the number of Italian turnouts, a figure that, stresses the CEO of Pitti Immagine Uomo 106, was widely expected, given the closure of so many stores in recent years and the lackluster trend in domestic consumption.

The growth of Eastern Europe, Turkey and Kazakhstan.

Confirmed Raffaello Napoleone’s forecast of 11,000 attendees, with the foreign percentage standing at around 45 percent. “It’s not just a question of numbers: the quality is high, there are the best, motivated and intent on keeping customers coming back to their stores and department stores. To be noted, then, beyond the confirmation of France, the United States and the UK, the growth of North-Central Europe (Germany, the Netherlands, the Baltic States, Austria, Belgium), the surprising increase in Eastern Europe (Poland, the Czech Republic, Serbia, Hungary, Bulgaria), the consolidation of the Asian recovery (including for newcomers such as Indonesia, Thailand and Mongolia) and the exploit of key markets such as Turkey and Kazakhstan.”
The 15 most represented foreign markets at Pitti Immagine Uomo 106 are, in order: Germany, Holland, Great Britain, Spain, Japan, Turkey, the U.S., France, Switzerland, Austria, Belgium, South Korea, Poland and Russia.

A new phase of growth and confidence

“This is also a season to be approached with confidence and courage,” comments Antonio Dematteis, president of Pitti Immagine, “consciously and, together, with the same energy as always.
And this is thanks to proposals that involved quality collections, in terms of manufacture, new materials and style. The event thus reconfirmed itself as the symbol of a sector that makes innovation.
Although, Dematteis pointed out, the difficult situation of the Italian market should not be forgotten, due to weak dynamics of domestic consumption. “We all need to reflect and figure out how to open a new phase of growth and confidence: business and labor representatives, the Italian government, European institutions… The Pitti Immagine Uomo 106 https://uomo.pittimmagine.com/รจ team is inexhaustible in doing research and scouting, providing services to operators, devising special events and communicating. But all of us, starting with yours truly, know how far we still have to go. Florence, too, is responding in kind: with places, people, atmospheres, voices … that is, all that vitality that is indispensable for any event based on human relationships.”