106th Pitti Uomo: the new edition

106th Pitti Uomo
[:it]106th Pitti Uomo[:]

The 106th edition of Pitti Uomo, is scheduled at the Fortezza da Basso in Florence from June 11 to 14. During the four-day event, the lights will be turned on the Spring/Summer 2025 collections with the stands of some 790 brands, 43 percent of which are coming from abroad.
The Florentine event is the hub from which to learn about the latest from the leading brands in what concerns men’s wear and to discover new and interesting research brands for the domestic market and beyond.

“106th Pitti Uomo continues on its path of growth alongside the brands, representing for an increasingly large and strong community a moment of meeting, business and in-depth study of the issues that run through contemporary fashion culture,” is the comment of Raffaello Napoleone, CEO of Pitti Immagine. Companies in the fashion industry, also for the coming season, have chosen to focus resources and investments on Florence and on our event, which in turn offers brands international visibility and an ideal and ever-evolving context to meet the right interlocutors.”

Marine Serre is the Guest Designer

Not only menswear in the spaces of Fortezza da Basso, but also a lot of lifestyle with accessories and design objects, increasingly present among the proposals of the main concept stores and the best boutiques.
Names of great impact appear in the program of this edition. Starting with the presence of Paul Smith, star of a special event on the opening day of the 106th Pitti Uomo. In addition, the choice of Guest Designer fell on Marine Serre, whose work highlights style and topical content.
Events of note include the first runway show of cult brand Pierre Louis Mascia, and the debut of a men’s fashion capsule by Plan C by Carolina Castiglioni.
Confirmed is the exhibition itinerary divided into the sections Fantastic Classic, Futuro Maschile, Dynamic Attitude, Superstyling and I Go Out. They are joined by the presence of the special areas S|Style and Vintage Hub.

International Collaborations

In addition to the established presence of Scandinavian Manifesto and J∞Quality, this 106th Pitti Uomo https://uomo.pittimmagine.com/proporrà the special project China Wave. That is: the best of Chinese contemporary menswear is presented in Florence in a special area created by the partnership between the event organization and China National Garment Association. At the Costruzioni Lorenesi, a targeted selection of eight collections curated by Chic, China International Fashion Fair, which aims to promote Chinese brands that stand out for quality and aesthetics.
As always, the Ministry of Foreign Affairs and International Cooperation and Agenzia ICE are promoting Florence’s role in the internationalization strategy of Italian fashion through their support of Pitti Immagine’s 2024 fashion fairs. A fundamental contribution to the incoming program of the best foreign operators and communication.