22th Cibus, more than 75 thousand in attendance

22th Cibus
[:it]22th Cibus[:]

The 22th Cibus was held from May 7 to 10 at Fiere di Parma, which closed with more than 75,000 attendees, up 25 percent from 2022. It was a record-breaking edition that of the benchmark Italian agribusiness show in terms of both the number of brands – 3,000 – and buyers – 3,000 – present.
Among the leading themes of the 22nd edition were PDO and PGI products, which, according to Nielsen’s analysis, when used as ingredients within industrial products contribute at points of sale to a growth in sales by 14 percent in value and by 9.6 percent in volume.
In addition, the indication in packaging of the presence of PDOs and PGIs increases the propensity to consume and induces consumers to favor the purchase of premium products, incurring a higher cost.

22th Cibus: new products and upcoming trends

More than 1,000 new references were presented during the 4-day event. Some were curious, such as musical lollipops and truffle salami with parmesan cheese coating, while others were interesting to meet the needs of the many targets. Examples include vegetable egg and Modena balsamic vinegar chutney.
Among the main trends is one related to health and wellness, starring collagen, which is present in many beverages and foods.
One of the most interesting new developments at the 22th Cibus is the application of artificial intelligence to combat food counterfeiting. Through the Nina project, promoted by the Consortium of Mozzarella di Bufala Campana Dop, for example, it is possible to protect an agrifood excellence (the first PDO brand for importance in Central-Southern Italy and the third among Italian PDO cheeses) against fake-mozzarella and counter the phenomenon of Italian sounding.

How to boost exports

22th Cibus also turned a spotlight on the export of food made in Italy, which in the decade 2013 – 2023 was 27 percent compared to 12 percent for the European average. This was said by the study by the Research Center for Entrepreneurial Development of the Sacred Heart Catholic University. Results that led Italian agri-food products sold abroad to touch $64 billion, about 10 percent of European exports ($679 billion), placing Italy in fourth place in 2023 for export development in Europe.
Attention and much interest from companies and buyers also towards the topic of sustainability.
A topic to which, during the 22th Cibus https://www.cibus.it/, the conference “Modern Tools for a Sustainable Food Supply Chain” was dedicated, organized by the Young People of Confagricoltura-Anga and the Young Entrepreneurs Group of Federalimentare. The focus was on strategies and best practices to be implemented to boost exports of made-in-Italy products.
These include sustainability, which sees packaging in the leading role. In fact, according to the Osservatorio Packaging del Largo Consumo curated by Nomisma, for 2 out of 3 Italians packaging plays a decisive role in their food and beverage purchasing choices, and for 1 out of 2 it represents a crucial aspect in helping to make a food product more environmentally friendly.