17th Maredamare returns to Florence

17th Maredamare
[:it]17th Maredamare[:]

The 17th Maredamare, the international trade fair of reference in the European panorama for the beachwear sector, will be at Fortezza Da Basso in Florence from July 20 to 22 to show a preview of the key themes that will characterize summer 2025. There will be more than two hundred and fifty collections, from global brands to research brands, that will crowd the location confirming the international set-up of the show, which stands as an absolute reference in beachwear fashion at the European level and beyond.

Debuts and returns

An objective also recalled by Raffaella Petrossi, General Manager of Underbeach, the organizing company of the 17th Maredamare: “Our development plan, started already since the last one, takes us straight to the next edition of Maredamare and towards the goals we have set in providing our visitors. That is, the largest international overview of the industry by generating consensus among our exhibitors and great curiosity among those who still know us only by name.”
Testifying to the success of the project, more than 50 new entries have been confirmed for this edition-about 30 percent of the exhibiting force. Among the debutant brands are important international groups specializing in the sector, to which is added the return of some Italian labels that had not participated in the Florentine event for years.

A unique and complete experience

“With almost two decades of experience in telling and declining the universe of beachwear and resortwear,” said Alessandro Legnaioli, President of Underbeach, “17th Maredamare stands out for the completeness of its offerings. Thus creating an ideal environment to thoroughly explore the best of the industry even in a single day. We aim to offer our visitors a unique and comprehensive experience, optimizing their time and ensuring the broadest possible overview including providing insights into trends to which we devote great resources.”
Core business of 17th Maredamare https://maredamare.underbeach.eu/ remains beachwear, not forgetting proposals and trends in underwear and lingerie. A visit declined not only in exhibition booths but through workshops designed to provide visitors with insights for purchasing and professional training.
The partnership with Packaging Première begun in February also continues, while new forms of communication are being studied to provide brands and buyers with an overview of the most important packaging companies in the next edition.
On the show side of the 17th Maredamare, the collective and personal fashion shows and Fuordacqua-branded evening events that are taking shape in recent weeks are confirmed.

Translated with DeepL.com (free version)