Aefi e Made in Italy, the role of trade fairs

Aefi e Made in Italy
[:it]Aefi e Made in Italy[:]

Aefi e Made in Italy: during the round table discussion ‘Made in Italy, Made in fairs,’ organized by Aefi, Association of Italian Exhibitions and Fairs, in Verona on April 14, the eve of the Made in Italy Day to be celebrated on April 15 – a novelty instituted at the end of December by the government – the Minister of Business and Made in Italy, Adolfo Urso, said, “Italian fairs, represented by Aefi, best express Made in Italy and are the main tool for the internationalization of national companies. Thanks to your work we have brought the world to Italy, now we need to bring our companies to the world: if we can find a common tool to do this in some areas and continents and for some sectors, we can have a multiplier effect for companies in foreign markets.”

Aefi e Made in Italy: a role for the African continent.

A possible scenario is certainly Africa, on which the government is trying to develop the so-called ‘Mattei Plan’. “Africa convinces me because it is the continent of the future and of reference for Europe. That continent can be the start of the pilot project of Italian fairs abroad,” concluded Urso, who was in the Veneto city for the inauguration of Vinitaly 2024.
Speakers at the event included Matteo Zoppas, president of Ice Agency; Pietro Piccinetti, president of Aefi Internationalization Commission; and Simona Rapastella, Federunacoma general manager.
In addition to representatives of some trade fair realities. Such asRenato Pujatti, president Pordenone Fiere and Aefi’s Network in Fairs Commission; Gianpiero Calzolari, president BolognaFiere; Maurizio Ermeti, president Ieg; Federico Bricolo, president Veronafiere.

Aefi e Made in Italy: the centrality of the exhibition industry

Maurizio Danese, president of Aefi: “We celebrate the first Made in Italy Day with an awareness of the responsibility of our role. Trade fairs support most of the flagship sectors of ‘making Italian.’ Sectors that collectively are worth 60 percent of Italian exports and are the protagonists each year in about 270 international trade fairs.”
The centrality of the trade fair industry for the first time has been recognized in a legislative text-the recent made-in-Italy legislation-recognizing its fundamental role in the knowledge and dissemination of Italian excellence.
“A necessary step to ground the internationalization process of the Italian trade fair system within a single public/private vehicle.”
According to the association’s first estimates, 2023 closed with a 10% trend increase in exhibition area sold in Italy. Compared to the pre-Covid target, the gap is still 10 percent, but – according to Aefi’s forecast – it will be closed in the current year.
On the other hand, no doubt about the growth in visitor numbers, both on 2022 and 2019, +20% and +4% respectively.