43th MCE: a fair “Beyond Comfort”

43th MCE
[:it]43th MCE[:]

It kicked off on March 12, ending on Friday 15 at Fieramilano Rho, 43th MCE – Mostra Convegno Expocomfort. The event is reserved for companies in the HVAC+R, renewable energy, energy efficiency and water sectors.
The 43th edition of the event sees several new features. Starting with convergence and integration of technologies, optimization of visit routes to support operators in meeting companies and facilitate business development. The 2024 fair aims to transcend living comfort to follow the evolution of the concept of comfort itself, a new course heralded by the claim “Beyond Comfort.”

Expanded international significance

43th MCE reconfirms itself as an important appointment for companies in the sector to build relationships and strategic alliances.
A confirmation comes from the data that see the complete occupation of the exhibition spaces, with more than 1,700 companies present, of which 60 percent from abroad. Also planned is the presence of official delegations for more than 300 selected foreign operators from 45 countries from all continents.

Attendances also favored by the introduction of the new layout, which provides for the convergence and integration of technologies, the definition of new direct connections for the optimization of visit routes. Not forgetting the renewed interest devoted to components, systems and in general technologies. Indeed, these will play a leading role in the acceleration of the energy and environmental transition linked to the UN 2030 agenda.

Poland “Partner Country” of the 43th MCE.

At this 43rd edition, there is also a lot of focus on Europe and, in particular, on the markets that have benefited most from funds for cohesion and regional development. Such as, for example, Poland, designated this year as the “Partner Country” of the event, as part of the project dedicated to promotional activities that at each edition are designed by the organization to encourage meetings between exhibiting companies and decision makers from some of the most interesting foreign markets.
In order to foster the consolidation and economic-commercial development of Italian companies in foreign markets, the collaboration with ICE – Italian Trade Agency and the Ministry of Foreign Affairs and International Cooperation has been renewed.

MCE Excellence Awards Debut.

Among the new features of the 43th MCE https://www.mcexpocomfort.it/it-it.html is the first edition of the “MCE Excellence Awards – Efficiency&Innovation for Transition Goals.” Recognition that will be awarded to components, systems and technologies in general.
Also debuting this year is the Hydrogen Hub, entirely dedicated to hydrogen-related components and technologies, created with the aim of fostering the entire supply chain. The space is promoted and supported by Anima Confindustria, H2IT – Italian Hydrogen Association, AiCARR (Italian Air Conditioning, Heating and Refrigeration Association), and Energy & Strategy Group – Politecnico di Milano.
Also born is the Water Prix, promoted by Aqua Italia and Angaisa, on the theme of Intelligent (use of) water: a competition with prizes capable of communicating the value of water and creating engagement between visitor and exhibitor.