TESTO 2024 over 11 thousand visitors

TESTO 2024
[:it]TESTO 2024[:]

It ended on Feb. 25 at the Stazione Leopolda in Florence TESTO 2024 [How to become a book], the third edition of the event organized by Pitti Immagine with Stazione Leopolda and Modo. Started on Feb. 23, the event is dedicated to contemporary publishing and its protagonists. The 2024 edition welcomed 150 publishing houses, 56 of them at their debut.
An atmosphere of great energy and satisfaction registered among all participants: publishers, the public, publishing professionals, Italian and international authors, bookclubs, booksellers, the press, and all the guests of the events program.

Readers and books at the center of a system of connections

TESTO 2024 registered a growing audience participation. In fact, 11,500 people entered Stazione Leopolda – in 2023 there were 10,400 – to discover and purchase titles selected by participating publishers and take part in the program of some 230 presentations, workshops, guided tours, literary walks and special events, with attendance almost always “sold out.”

“It is a salon that puts the reader and the book at the center of a system of connections,” said Agostino Poletto, general director of Pitti Immagine, recalling that “We experienced it during these three intense days, of events and presentations that had an incredible public participation, with readers and bookclubs (there were as many as 32!) arriving from all over Italy, including many young people.”
And the 2024 numbers show how much the event has also become a reference point for the city of Florence, which is increasingly involved in the events program with its venues and institutional entities and for the Italian publishing scene. Centrality also confirmed by the relationships that TESTO 2024 has consolidated with other national and international events dedicated to books, see the Frankfurt Buchmesse, which will have Italy as the 2024 guest of honor.

Involvement of the city

Among the many new features of TESTO 2024 https://testo.pittimmagine.com/, to name a few, the “Tributes” to great authors at the Gabinetto Vieusseux, and the visits to Palazzo Corsini Suarez (home of the Archivio Contemporaneo Bonsanti with the exhibition The Keys of Poetry. Writers at the Typewriter), the Biblioteca Medicea Laurenziana, the Library of the French Institute of Florence and that of the British Institute of Florence.
The focus on illustration and comics, in the presence of a large group of authors, and that on magazines, with dedicated meetings and also with the new PITTI Mags, Pitti Immagine’s blue newsstand dedicated to international independent magazines curated by Frab’s Magazines.
The many workshops and educational meetings in Leopolda, among which we mention those in collaboration with the Master in Print and Digital Publishing of the University of Florence.