BBTech Expo 2024 and Beer&Food Attraction: +20% visits

BBTech Expo 2024
[:it]BBTech Expo 2024[:]

Once again this year-from February 18 to 20 at the Fiera di Rimini, Beer&Food Attraction confirmed itself as a successful event.
In fact, the international exhibition dedicated to the world of horeca out-of-home food, organized by Italian Exhibition Group together with BBTech Expo 2024 that took place at the same time, welcomed 600 brands that occupied the 14 pavilions of the fairgrounds. The events ended by recording a +20% increase in total professional visits compared to 2023.
125 buyers also arrived in Rimini from Spain, Canada, Germany, the U.S. and Sweden in particular, thanks to the partnership with the Ministry of Foreign Affairs and International Cooperation and ICE Agency and Ieg’s network of regional advisors.
Confidence, innovation and proactivity were the key words of the three-day event. And great satisfaction among the ho.re.ca. operators present: from producers to distributors, from top buyers of restaurant chains to owners of public establishments and managers of specialized chains.

Ho.re.ca. first ambassador of made in Italy

Beer&Food Attraction https://www.beerandfoodattraction.it/ was the home of all the out-of-home supply chains, thanks above all to the collaboration of the main associations and realities of the sector. such as Italgrob – Federazione Italiana Distributori Horeca, which organized the International Horeca Meting, Assobirra, Unionbirrai, Fic- Federazione Italiana Cuochi, AssoBibe, Mineracqua and all the associative stakeholders of the sector.
From the 13th International Horeca Meeting of Italgrob took shape all the news and perspectives of the Horeca world, which groups 3,800 enterprises, more than 60 thousand employees and 17 billion euros of turnover, with 330,000 public establishments and 1,400,000 employees, about 6.1% of the Italian working population. The ho.re.ca. sector is the leading ambassador of made in Italy that creates value for one of the largest sectors of the national economy along with tourism.

Technological evolution takes center stage at BBTech expo 2024

The 9th edition of Ieg’s b2b show was flanked by the 6th edition of BBTech expo, dedicated to process technologies and Filling&Packaging for beers and beverages, along with the excellence of raw materials for the brewing sector.
An entire district dedicated to Innovation, Research & Development to give voice to the realities that contribute to the progress of the off-trade. This was the novelty of the 2024 edition of both events, with the establishment of the Innovation Award. The new award honored exhibiting companies that excelled in different areas, from product innovation to packaging.
At BBTech expo 2024 https://www.bbtechexpo.com/ space was also given to the Start-Up Award, which featured innovative companies in the world of catering management systems, sustainability and technology.
The Italian Culinary Championships, the Beer of the Year Award and Pizza without Borders – World Pizza Champion Games enlivened the three-day event.
The two events will return Feb. 16-18, 2025, again at the Rimini expo.