On Feb. 7, IT-EX, a new association of Italian international trade fairs with the aim of supporting the interests and needs of the sector and promoting its internationalization, made its official debut.
Created by founding member Fondazione Fiera Milano and 14 constituent and constituent members, the association aims to bring together and give voice to exclusively international organizers and exhibition districts.
IT-EX will deal with industrial policy for the sector, through unified interlocution with institutions and agencies that define the national strategy of export promotion and with the main European and global trade fair association organizations.
To date, these entities attract 67 percent of exhibitors and 53 percent of visitors from abroad; figures that could reach much higher percentages with the involvement of the remaining Italian international players.
The mission of the new association reality
“The months of work that preceded the birth of IT-EX have allowed us to achieve a greater awareness of how international trade fairs are not just the organization of events and the sale of space to promote activities, but are much more articulated and complex moments because they are decisive for the growth of our country and the development of Made in Italy – was the comment Antonio Intiglietta, appointed the first president of the new association entity -. Those who organize trade fairs build the scenario of economic development of the future, through the experience of the present and create the conditions for the welfare of the economic system of our country so that it can establish itself more and more internationally.”
IT-EX: a support for domestic companies
Every year the domestic exhibition market records respectable numbers. In fact, there are more than 7 million visitors, 13 percent of them coming from abroad, 86,000 exhibitors, 27 percent of them foreign, a total turnover of 1.1 billion euros, with an induced revenue for the territory estimated at 23.2 billion.
But against these numbers, only 95 of the 300 fairs held annually in Italy are characterized by strong internationality. This confirms, therefore, the need to intervene with specific and focused strategies to support exports. Ad hoc strategies that would allow Italian companies to preside over foreign markets, grow and innovate through participation in increasingly international fairs.
And IT-EX wants to respond concretely to this international vocation of Italian industry, as remarked by the members, which must be protected with an industrial policy that favors exports and requires an equally international trade fair presence.
Three directions along which this path will be developed: strategies to attract more and more exhibitors and visitors from abroad; direct organization of Italian fairs abroad; and offering, of fairgrounds and services, high quality standards.