The 52th Mido will kick off on Saturday, Feb. 3, and conclude on Monday, Feb. 5, in the 7 halls of Fieramilano Rho. More than 1,200 exhibitors are expected, up 25 percent from last year, from 50 countries, while expected visitors come from 130 states. Great expectations, therefore, on the attendance of visitors, operators, buyers, distributors, journalists and eyewear professionals by the organizers of the leading international exhibition dedicated to eyewear.
“The anticipation for this new edition is strong because the whole system needs to be energized to face the new year with optimism,” is the comment of the event’s president, Giovanni Vitaloni. “The mission of the 52th Mido is to bring supply and demand together and to stimulate business agreements. Our exhibitors and thousands of operators know that they can do important business here. So we try to facilitate them by providing all the logistical and organizational support we can.”
The outlook for the industry in Italy
Ahead of the start of the 52th Mido, on the Italian performance of the sector and the outlook for 2024, the President of the National Association of Optical Goods Manufacturers, Lorraine Berton, said, “We close a still positive 2023, exports and production have grown, the number of companies is basically stable and employment slightly up. In the new year we are faced with an uncertain picture especially at the international level, to the detriment of exports, which are fundamental for our sector more than for others, since they are the activator of Italian manufacturing and the litmus test of our competitiveness in the world.”
Meetings to generate culture
As always, the 52th Mido will be about meetings, education and mutual exchange. In fact, among the goals of the trade show is to generate culture, sharing ideas, projects, strategies and perspectives on international eyewear. And this not only during the three days, but throughout the year. In the Otticlub area, in Hall 1, meetings, workshops and seminars will be held to address different industry issues from a variety of perspectives.
Personalities such as Diego Dalla Palma, Ernst Knam, Mara Servetto and Ico Migliore will be involved, interviewed by sociologist Francesco Morace at the Mido MIDday Talks, every day at 12 noon.
At the 52th Mido https://www.mido.com/ space will also be given to the more practical aspects of the different eyewear professions, with talks that analyze the market from different points of view, to provide concrete ideas and solutions to those who deal with the end consumer every day. They will talk about trends, trend colors for the coming season, guidelines to encourage purchases of prescription eyewear and sunglasses, and the importance of “made in” in the eyewear market.