From January 23 to 25 at the Miami Beach Convention Centre, the 1th Cosmoprof Miami opened its doors. Following the success of the more than 20 editions held in Las Vegas, Cosmoprof North America brings the innovation, internationalization and networking that characterize the format to Florida’s main city as well.
More than 700 brands exhibited at the event, most of them making their U.S. debut, having never attended the Las Vegas show before.
The 1th Cosmoprof Miami was an important event for retailers, buyers, importers, exporters and all attendees looking to learn about the latest trends shaping the beauty industry landscape, with a special focus on the evolution of Latam (Latin American) markets.
Antonio Bruzzone, Ceo of BolognaFiere, emphasized, “The launch of the event is an important step in the growth of BolognaFiere, and is the consequence of a strong synergy with our partners, Informa Markets and PBA – Professional Beauty Association. The United States is the most important cosmetic market globally, a reference for stakeholders around the world and the cradle of new trends and consumption habits. In this scenario, Cosmoprof Miami is a new opportunity for comparison and business for companies in the sector and the opening to new markets.”
The value of partnerships
Following the format of the Las Vegas event, both the latest finished product innovations,as well as cutting-edge solutions launched by major supply chain players, also held sway at the 1th Cosmoprof Miami.
Also during the Miami show, content and updates were offered in the CosmoTalks and Cosmopack Education.
Thanks to the participation of international industry experts, industry professionals attending the event could discover the latest market news, with a focus on Latam trends and regulations. Partners and speakers involved include WWD, The Estée Lauder Companies, Shiseido, Clinique.
New for the 1th Cosmoprof Miami https://cosmoprofnorthamerica.com/miami/ was a partnership with WSL Strategic Retail, a symbol of focus on business strategy and innovation, which curated the Retail Safari selection. Attendees could visit retailers at the forefront of defining the future of cosmetics in the Americas.
This first edition of the fair in Florida helped strengthen strategic partnerships with Beauty Fair and US Commercial Service (USCS), offering support to industries from Brazil and other Latam nations and providing consultations for U.S. exhibitors. In addition, USCS involved a delegation of buyers and distributors, both domestic and international.
While collaboration with Beautystreams also characterized the Miami edition, thanks to the CosmoTrends project, a report highlighting the latest trends among exhibiting companies.