Early forecasts on final attendance at Pitti Bimbo 98, Jan. 17-19 at Fortezza da Basso in Florence, indicate more than 1,800 buyers, with the foreign front at more than 500 attendees (about 30 percent of the total), from more than 50 countries.
Among the top 12 target markets were Britain, Spain, the United States, Germany, Turkey, France, Russia, China, Belgium, South Korea, Brazil and Saudi Arabia.
Positive feedback also for the special participation of Inda Kids, the sales and strategic consulting agency with 30 years of experience in the children’s sector in Italy, which animated a series of spaces in the Monumental Area of the Fortezza presenting the new collections of a selection of top names in kidswear, including designer labels and research brands.
Pitti Bimbo 98 to be reported also the attention of buyers and press for the debut of PittiPets,. In fact, the section dedicated to accessories, furniture and clothing for four-legged friends, after its success at Pitti Uomo, has also landed at the kidswear show.
New strategies aimed at consumers
Among the first comments on the event’s progress was that of Raffaello Napoleone, CEO of Pitti salons: “This edition of Pitti Bimbo 98 photographs an industry that is now more aware than ever of the transformational situation it is experiencing, and of the injection of energy and positivity needed to face the coming seasons. Our more than 200 exhibitors and the Italian and international buyers who came to Florence reiterated to us the importance of gathering at Fortezza da Basso. To present and discover what’s new in collections and new trends in children’s fashion, but increasingly also to confront the needs of a market and distribution that in the space of a few years have been revolutionized, by new lifestyles, a different propensity for consumption and rapid social changes.
Among operators, we have registered a strong determination to share new strategies to reach consumers, network and collaborate more and more on promotion and sales.”
Promotion and communication
Thanks to a palimpsest made up of events, exhibitions, new presentation formats Pitti Bimbo 98 https://bimbo.pittimmagine.com/ stood out for its creativity and professionalism.
From the second edition of the “Petite Parade,” a performance-show that featured the brands of Apartment and The Kid’s Lab, to the novelty of the UniCredit Bimbo Arena, a space that offered a very interesting program of meetings. Plus: presentations, campuses and more events.
Among the new formats debuting, with great participation, were “The Kids are Coming” campuses by Istituto Marangoni Firenze and the special Fashion Speed Date curated by Paul&Paula. There was no shortage of exhibitions such as the exhibition organized by Style Piccoli magazine, the one celebrating 20 years of MilK Magazine, and the exhibition of posters and covers of Internazionale Kids magazine.