The curtain has come down on the 24th edition of Prowinter Season 2024 B2B trade fair of reference for the mountain and skibusiness world, which took place Jan. 10-12 at Fiera Bolzano, and is now drawing the sums of the event.
More than 100 companies with over 200 brands present at Fiera Bolzano expressed their satisfaction with the success of the event, which welcomed 3,500 total participants.
Widespread satisfaction, therefore, among the organizers, who confirm the steady growth of the event, even with the opening to new markets.
The decision to bring forward its dates to January, the addition of a full day of Prowinter Season 2024 and the many initiatives put in place by Fiera Bolzano have therefore rewarded the organizers.
The word from the companies
Said Davide Compagnoni of Level, a company specializing in ski gloves, “For us, it was a positive event and we hope it can grow even more in the coming years. Riding this wave, we hope that the fair will be able to make a real leap, so that our retailers can find even more motivation to be there. The direction to go is the right one, and our expectations have been met.”
Also recounting his experience at Prowinter Season 2024 was Simone Marzio of CMP – F.lli Campagnolo: “Our expectation was amply fulfilled, we found a good slice of customers who came to visit us, especially in the first two days of the fair. Really a very good result.”
Elizabeth Zhou of SUN Winter Sports Technology (Zhangjiakou) Company, a first-time Chinese company at the fair, also made a positive assessment: “It was satisfying to collect so many orders: industry experts were able to recognize the quality of our product, and this is the most important aspect for us. Really an overwhelming success.”
Prowinter Test Days, a successful first time
Also confirming the smiles of Prowinter Season 2024 www.fieramesse.com/prowinter were the numbers of the first edition of Prowinter Test Days powered by ITASnow and Prove Libere Retail by Pool Sci Italia.
A successful first edition staged on Wednesday, January 10 and Thursday, January 11 on the slopes of Carezza. The first test of the season for retailers and renters who had the opportunity to test the products of the 2024/2025 season in preview in a context such as the slopes of Carezza.
The appointment is already looking ahead to 2025 where work will also be done to consolidate the appointment in the heart of the season, now a must for companies, retailers, distributors and rentals.