The PTE 2024 -PromotionTrade Exhibition, to be held in Hall 10 of Fieramilano Rho from January 30 to February 1, will see returns, new brands and reconfirmations. The event dedicated to advertising, giftware, promotional textiles and personalization technologies is therefore ready to tell the market through the offerings of its major players.
Exhibitors will include major players in the industry including importers, distributors and manufacturers. To date, there are more than 100 companies present, coming from 12 countries (in addition to Italy, Germany, France, Austria, Spain and Poland), which will present the latest in the promotional world and personalization technologies.
PTE 2024: sustainability in pole position
Sustainability, until recently a choice only of some manufacturers and distributors, is currently a demand expressed by this sector as well. A demand that takes into account all stages of product life: from the choice of raw materials to supply chain certification, from low environmental impact to end-of-life management.
And so most of the catalogs that will be presented during the next edition of PTE 2024 will contain items made from entirely recyclable materials-paper, wood or cork-or recycled materials, such as Rpet.
In textiles, the search for fabrics, often organic or from a controlled supply chain, is combined with traceability, guaranteed by rfid tags.
In the machine world, new technologies optimize waste of ink, time and energy, ensuring less environmental impact and greater savings.
Quality, durability and customization
Also linked to sustainability are the trends of quality and durability, which will affect the entire PTE 2024 offering. Considered in the past as an often disposable object, today the gadget stands out because it combines beauty, concrete use and durability. From pens to water bottles, from T-shirts to tech items, everything is designed to last and offer a value-added “service” to the customer to whom it will be donated.
Making the offer more and more unique is personalization, achieved by printing, embroidery, and engraving processes that adapt to all kinds of shapes and materials and are now economically profitable even from minimum print runs.
The PTE 2024 https://www.promotiontradeexhibition.it event will also be a product showcase, but there will be no shortage of focus on discussion and professional training.
In fact, PTE Lab, a workshop dedicated to live demonstration of examples of customization on all kinds of materials and through different techniques, will return. PTE Meet, the area that, through an articulated schedule of talks, seminars and workshops, will also be reproposed, allowing to take stock of the state of the art of the market and its trends and to discuss personalization technologies.