Marca China 2024: Zoomark 2025 protagonist

Marca China 2024
[:it]Marca China 2024[:]

In anticipation of Zoomark 2025, the 21st international pet food and pet care exhibition, the Pet Pavilion powered by Zoomark brings the pet industry into Marca China 2024.
This is the international event dedicated to the world of private label and retail organized by BolognaFiere China from June 26-28, 2024 in Shenzhen Convention & Exhibition Centre (Futian).

Fostering business in the Chinese market

A unique opportunity for all pet companies also active in the world of private label and co-branding, interested in expanding their business in the Chinese market. Particularly in the large-scale retail channel or e-commerce platforms, still unexplored by other local fairs, mainly dedicated to the specialized pet channel.
By participating in the Pet Pavilion, companies will also take advantage of a full day of training, “Day 1” to be held on June 26, of Marca China 2024. Seminars and roundtable discussions with a specially selected group of buyers and a visit to some representative petshops in Shenzhen are scheduled during the day.
Now in its third edition, Marca China will cover an exhibition area of 20,000 square meters, while more than 400 exhibitors and more than 10,000 trade visitors are expected: local and international buyers.
The new feature of the 2024 edition of the event will be precisely the Pet Pavilion, a space dedicated to the world of pets under the auspices of Zoomark. Here pet food and pet care companies will propose their novelties to the Chinese market.
Enriching the new area of Marca China 2024 is the Pet Vision formula, which will bring new market trends and future trends in China into the spotlight.

Zoomark 2023 figures

Held May 15-17 at BolognaFiere, Zoomark 2023 recorded some 28,000 visitors-62 percent of them from abroad. A record-breaking tally for the international pet food and pet care fair, which attracted 1,060 exhibitors from 57 countries.
Among the 2023 novelties was the Pet Vision area, which enhanced a selection of more than 500 novelty products in an itinerary hinged around the five macro trends – Green transition, Healthy & functional, Value for money, Tailor-made and Spoil me more – destined to dominate the pet market of the future.
Another novelty is the debut of the Pet Vision Awards, awards given for each category by an international jury of industry journalists.
Also of note on the subject of innovation is the debut of NEXT, a space reserved for more than fifty young pet start-ups.