Prowinter 2024 will be staged January 10-12 at Fiera Bolzano, where the Prowinter Clinics will make their debut.
An innovative format for the B2B trade fair of reference for the winter mountain world that will allow companies to take center stage at the event by meeting their trade partners and telling them about the proposals for the 2024/25 season.
The industry’s interest
Numerous companies have already confirmed their presence at the new format. These include major players in the machinery world, such as Montana, Wintersteiger, Venini, Reichmann, and QBL.
Also present at Prowinter 2024 will be companies from the Italian Outdoor Group and Assosport with F.lli Campagnolo (CMP), Brugi (AST, Nordsen), Great Escapes, Outback 97 (Sensmax, Kang Poles, Ledx, Kohla), Ferrino (Black Crows), Panorama Diffusion (Vaude/Devoid/Arva/Kästle), D.P.S Distribution (Blackhole), Cober, Gamba Safety, Aku and Salice. Also not to be missed were 22 of the many brands that are part of the Pool Sci Italia consortium.
Commented Geraldine Coccagna, brand manager of the Bolzano fair: “Among the many initiatives of the 2024 edition, we have included Prowinter Clinics, opportunities to give companies space and market news, strengthening the relationship with their distribution network. They will be short 15-minute talks in Italian or German, in which the company will be able to present its products to retailers and renters, sharing important technical information as well as tips for selling them effectively.”
Prowinter 2024: more focus on retail
The Clinics emphasize with renewed energy the new spirit of the twenty-fourth edition, which looks to the retail world, keeping an eye on the rental segment that continues to be a key interlocutor for snow companies. Added to this is also Fiera Bolzano’s aspiration to go out and intercept a new German-speaking audience, thus opening its doors to companies, retailers and renters from beyond the Alps.
“I believe that today, more than ever, the specialization of every retailer is essential to differentiate themselves and add value to their business. The Prowinter 2024 Clinics will therefore be an excellent opportunity in this regard,” stressed Günther Acherer, President of Italian Outdoor Group.
The Prowinter Clinics will be staged on the afternoons of Wednesday, January 10 and Thursday, January 11, and on the morning of Friday, January 12, from 10:00 a.m. to 12:00 p.m., and will be part of a comprehensive program of initiatives.
Events that, together with Prowinter Award Retail and Prowinter Test Days powered by ITASnow and Prove Libere Retail by Pool Sci Italia, foreshadow for Prowinter 2024 https://www.fierabolzano.it/it/prowinter/home with a high participation of exhibiting companies and insiders.