In anticipation of MIDO 2024 edition, the international eyewear tradeshow to be held at Fiera Milano Rho from February 3 to 5, the new website is online. This is not just a graphic restyling, but a substantial change to ensure its digital accessibility, encouraging user participation and avoiding discrimination of any kind.
Also in this area, as in many others, MIDO 2024 edition is ahead of its time and is adapting its website www.mido.com almost two years in advance of the European legislation that, with the European Accessibility Act, mandates digital accessibility as of June 2025.
The only one in the world representing the entire production chain, with more than 1,000 exhibitors from 50 countries and visitors from 130 nations, the event covers 7 pavilions divided into 8 exhibition areas.
A breadth necessary to highlight the entire industry: from lenses to machinery, from frames to cases, from materials to technologies, from furnishings to components, from culture to education.
MIDO 2024 edition: “Less is more”
The realization of the new website, a tool available to all stakeholders of the eyewear tradeshow, represents an important step for the trade show event toward raising awareness of digital accessibility and inclusion issues among industry professionals. An activity that will continue with further technological developments as well as sharing and dissemination.
The watchwords of the new site are “Less is more.” That is, an essential design in lines, elegant and accessible, entrusted once again to creative director of communication campaigns Max Galli, in collaboration with Mixer Group. While development and implementation were entrusted to Alea.pro.
Subtle, large-scale but never shouty lettering. The MIDO 2024 edition website is carefully designed in detail, created to facilitate usability and intuitively and quickly provide all the main information in the first few screens.
From a technical perspective, the site places the user experience at the center to ensure smooth, accessible, and unobstructed navigation for any visitor, in accordance with Web Content Accessibility Guidelines 2.2. Thanks to Artificial Intelligence, for example, the experience of the user with motor and cognitive disabilities such as blindness, low vision, color blindness, dyslexia, epilepsy, ADHD, etc. (also temporary disabilities as a result of accidents for example) has been optimized.
The MIDO 2024 edition website offers of the user more than 100 features – upon specific request – to adapt and customize the browsing experience to suit their needs. These include speech synthesis, dictionary and hints, text magnification and spacing, color contrast, etc.
Another new feature is the implementation of a font designed specifically for dyslexic users, which improves the readability of texts.