Pitti Uomo 105 kicks off Pitti Immagine 2024

Pitti Uomo 105
[:it]Pitti Uomo 105[:]

The winter edition of Pitti Uomo 105 will take place at the Fortezza da Basso in Florence from 9 to 12 January 2024. The event confirms itself as the point of reference for brands and designers, buyers and specialized press at the opening of the season.
But not only an excellent showcase for the Autumn/Winter 2024-2025 collections, but also a place where the most recent trends, creativity and new issues affecting society will be presented.

The number of exhibiting companies is increasing

The number of exhibitors continues to grow thanks also to the return of some reference companies for the sector.
The collections of 835 brands will be present at Pitti Uomo 105, with a significant percentage of foreign brands (43%). The fair format is confirmed in all its facets, with a layout that will highlight the individual sections, the focus on vintage and the pets world. There will also be an expansion of international collaborations with the launch of Neudeutsch, a project dedicated to new wave design coming from Germany.

A special observatory

Over time, Pitti Uomo 105 has become an indispensable moment of discussion that makes Florence a leader in the sector of events dedicated to fashion. Raffaello Napoleone, CEO of Pitti Immagine: “From our special observatory we grasp the brands’ desire to be present, to be seen and meet customers. On this front, we are confident in a large participation of foreign buyers. In a unique and spectacular context, which brings together all the protagonists of the international fashion scene, this event offers the possibility of a unique overview of the new collections and of obtaining useful feedback on the performance of the markets and the main creative scenes. The scouting work of the Pitti Uomo 105 team was extensive and, as always, we are convinced that the Florentine setting will bring further value to the special projects on the calendar”.

“PittiTime” theme of the Pitti Immagine winter salons

Perceived, intuited, real, virtual, fleeting, unconquerable: time is not something that flows uniformly, from the past to the future, measured exactly by clocks. Accelerate, decelerate, find a rhythm. A bit like fashion. This is why the theme chosen to characterize the Pitti Immagine winter salons is “PittiTime”. And also the idea from which the new advertising campaign of the event is developed, directed by director Leonardo Corallini and coordinated by creative director Angelo Figus.

“Nothing more than the temporal scan resembles Pitti Uomo 105 https://uomo.pittimage.com/it which, punctually, every season arrives to propose, present, compare, anticipate, change – is the comment of Agostino Poletto, general director of Pitti Immagine –. And fashion also reflects time, accelerating the collections in syncopated sequences of capsules, stabilizing in the timeless, defining the quiet luxury of garments that never pass away, in the continuous search for an identity heritage as a sign of continuity”.