After the first two days dedicated to operators in the sector, on 9 November at Fieramilano – Rho 80a Eicma Milano opened its doors to the general public until 12 November. The eightieth edition of the International Two Wheel Exhibition sees over 700 direct exhibitors and more than 2,000 brands present within the eight occupied pavilions, two more than in 2022.
The winning format of this event, considered the longest running in the world for the sector, is to be found in the combination of entertainment, special initiatives and previews that accompany the innovations presented by the companies.
80a Eicma Milano: news and confirmations
Among the great innovations this year is the Eicma Esports Arena, which sees the world of gaming arrive at the event for the first time with dedicated content.
In this space visitors will be able to play, meet personalities, influencers and pilots of international level.
Another preview is the YUM area, entirely dedicated to urban mobility, institutions and the most innovative start-ups in the sector. Here it will be possible to attend a series of informative meetings on topics relating to road safety and new trends in the sector.
Among the reconfirmations of the 80a Eicma Milano is the MotoLive outdoor area, one of the most appreciated by the public who can attend international races, shows and special events for free.
This year’s program includes the European Supercross titles, pursuit races with twin-cylinder maxienduros, freestyle motocross contests and acrobatic trials.
And also the Quad races and the Italian and world E-Bike races, the Buggy Back Flip show, the motorbike start-up activities for the youngest of the Italian Motorcycle Federation, the special events of the top brands, live music and much more other.
80a Eicma Milano: the test ride area for e-bikes returns
Over 1,500 square meters indoors with a test track of around 250 metres: this is the area dedicated to e-bikes. Here it will be possible to try the advantages and pedaling feedback offered by e-bikes and to have a direct experience to better understand this mobility, leisure and sport solution that is already highly appreciated by the market.
It will also be possible to visit the Temporary Bikers Shop, dedicated to motorcyclists, where it is possible to purchase accessories, clothing, helmets, components and equipment of all kinds for the motorbike.
The 80a Eicma Milano Effect photographic set https://www.eicma.it/it/ has also been reconfirmed, where the photographers of the event will immortalize the public’s emotions aroused by the visit experience for free. Everything is therefore ready to celebrate what is announced by the numbers to be a successful edition.