At Fieramilano – Rho on 7 November the 80a Eicma was inaugurated for the press, which will be open to the public from 9 to 12 November. 2036 brands are participating in the 80th edition of the international two-wheel exhibition, with over 700 direct exhibitors, 67% of which are from abroad representing 45 countries. More than 30% are companies exhibiting for the first time, 8 pavilions, 2 more than in 2022.
“Data from the Olympics, an Olympics of passion and mobility on two wheels which, unlike the Olympic Games, is celebrated every year” was the comment of the president of the event Pietro Meda during the inaugural event. Meda also underlined how the 80a Eicma “represents a show of strength for the industry in the sector which once again underlines the centrality and international attractiveness of our event”.
A 109 year long history
The stage of the most important and long-running event in the world is therefore rekindled, not only for the sector, but for every product sector. A 109 year long history that has seen the evolution from a fair to a unique exhibition event. An event that finds its main assets in the broad and varied range of contents and in the dual b2c and b2b nature.
This was also remembered by the president of Confindustria Ancma (National Association of motorcycle and motorcycle accessories) and CEO of the 80a Eicma, Paolo Magri: “Today the authority gained allows us to also promote advocacy and communication activities, to shine an exclusive spotlight on the economic relevance and social aspect of this industry, to dialogue with the institutions and to bring together supply and demand like no other event is able to do”.
And, as regards the presence of companies, there are many important returns announced after the post-pandemic period, both among manufacturers and among companies in the entire extended supply chain.
What’s new for 2023
After the two business days, from Thursday 9th 80a Eicma https://www.eicma.it/it/ will open to the public with a full schedule of special contents which will complement the exhibitors’ initiatives and the numerous products present in the stands.
Among the new features are the YUM area, an exhibition space dedicated to urban mobility, the most innovative institutions and start-ups in the sector, and the Eicma Esports Arena, which brings the world of gaming into the event for the first time. Project created both to involve young and very young people and as a tool for companies in the sector looking to the market of tomorrow.
There will also be the e-bike test ride area, the Eicma Effect photographic set and the Temporary Bikers Shop, dedicated to motorcyclists to purchase accessories, clothing, helmets, components and equipment of all kinds for the motorbike and much more. Finally, the show offered in MotoLive is unmissable. Here the public will be able to enjoy a full program of initiatives for free which include shows, motorcycle test rides, music, entertainment, performances by stuntmen, and titled races on the motocross track.