TTG e InOut 2023, respectively in their 60th and debut editions, ended on October 13th at the Rimini Fair, where they began on the 11th, marking a constant growth trend in attendance from the international and Italian tourist market.
The first event, now in its 60th edition, saw the presence of a thousand buyers from 62 countries, 58% from Europe and 42% from the rest of the world, thanks also to the partnership with the ICE Agency. Coming mostly from the USA, UK, Germany, Spain, France and Switzerland, they confirm Italy, with all the Regions present at the fair, among the most desired destinations by travelers from all over the world and which in particular make the square of Rimini the highlight for the incoming sector.
At the center of TTG e InOut 2023 travel, transport, hospitality, supplies, furnishings and surfaces, the design of outdoor and green spaces, with a +19% of professional visitors compared to 2022, both events have marked a constant growth trend of presences of the international and Italian tourist market.
A single marketplace to combine the 4 events of the indoor and outdoor sector. Here is the first edition of InOut which brings together SIA Hospitality Design, SUN beach&Outdoor Style, Superfaces and the new Greenscape. A unique event in which the world of hospitality meets the offer of products and services for your project.
Fairs that are confirmed for the market among the most important b2b events in Italy for the international tourism industry thanks also to the 2,700 exhibiting brands. Media visibility was also excellent with more than 270 million gross contacts reached.
TTG e InOut 2023: “Discover the Italy you didn’t know”
On the second day of the event, the Italian Regions together presented a new phase of the tourism promotion strategy “Discover the Italy you didn’t know”, part of the 2022 National Promotion Plan of the Ministry of Tourism.
This is a common promotion strategy and the result of a program agreement between the Ministry of Tourism and the Tourism Policy Commission – coordinated by the Abruzzo Region – of the Conference of Regions and Autonomous Provinces, in collaboration with ENIT. A project that involves, as regional leaders, Emilia-Romagna, Umbria, Marche and Abruzzo. Each dedicated to enhancing a specific theme (villages, slow tourism, active tourism, nature and parks).
The first novelty of this second phase is the partner Regions of TTG e InOut 2023 to which some vertical themes have been entrusted. The Regions of Tuscany, Friuli-Venezia Giulia and Campania respectively deal with food and wine, golf and underwater archaeological tourism routes and itineraries. All to further emphasize the project and thus also the Italian product.