From 11 to 14 January 2024, Milano Home will open its doors at Fieramilano Rho, a newly created annual trade fair event dedicated to the world of living and home décor. Born from the partnership between Fiera Milano and Ge.fi., the project aims to highlight Mediterranean manufacturing, European taste, as well as traditions and innovations from all over the world.
An event that takes place in a moment of rethinking in the relationships between those who produce and those who sell. In fact, on the one hand, consumers’ choices and lifestyles are changing; on the other hand, companies are internalizing customer needs and aiming to offer household products that are increasingly responsive to new consumer values.
The first fair of the year in the Milanese location, Milano Home will be a platform where novelty and innovation converge. And in particular to discover the excellence of the sector, between industrial production and artisan skills. An event where the main brands in the sector, small and medium-sized businesses, designers and start-ups are expected, all involved in the creation of objects and products in line with the themes and values of the fair’s concept.
Milano Home: a layout divided into 4 pavilions
Ideas, trends and products will stand out for their design, research, uniqueness, customization and sustainability, within a layout divided into the Vibes, Mood, Elements and Taste pavilions. Each of the 4 spaces, divided into the different sectors of the exhibition ranging from fragrances to tableware, to decoration and concept gifts, will offer particular stories and suggestions.
A broad proposal to satisfy the new needs not only of specialized sales points, but also of interior designers, operators in the promotional sector, large-scale retail trade and large-scale distribution, and international distributors
Milano Home will host some special areas. Like Green Circle, a project curated by the bioclimatic architect Isabella Goldman, with a selection of products consistent with the criteria of sustainability and circular economy. Created as a circular square, it will host 60 alternative and still little-known products, selected according to a sustainable approach that respects nature, traditions, materials, the territory and people.
Brand Power©, on the other hand, is a unique project in Italy, designed to bring together suppliers of individual references and entire collections, which are chosen as gifts or prizes in promotional, loyalty, incentive and corporate gift schemes. Such as housewares, tableware, home textiles, furnishing accessories and home décor.
Not just exhibition in Milan Home milanohome.com/ which is preparing a program of talks. The Milano Home Retail Academy will also make its debut, dedicated to the training of retailers divided into a series of workshops and moments of discussion to talk about customer relations, multi-channel and digitalisation, social strategy, and much more.