50a Arte Fiera, which is preparing to open its doors from 2 to 4 February (with a preview by invitation on the 1st) at the Bologna exhibition centre, will celebrate 50 years. A milestone that no other Italian art fair has yet achieved, and which few other fairs in Europe can boast of having surpassed.
In fact, it was born in 1974 when BolognaFiere decided to present, within what was then still called the Trade Fair, a small section dedicated to modern and contemporary art. An intuition greeted by immediate success. Suffice it to say that if in the first edition, there were just ten galleries; the following year there were already 200.
Past and future
An important anniversary, therefore, which 50a Arte Fiera is preparing to celebrate not only by looking back, but also by thinking about the future.
On the one hand, the event will celebrate its origins, revisiting in the public program protagonists and events linked to its very first editions and, more generally, to the cultural climate of Bologna in the Seventies. Period in which the Emilian city was at the forefront of both visual art and architecture and design.
On the other hand, in addition to presenting the best of modern and current Italian art, the event will have the objective of indicating new directions, once again opening up to foreign galleries, giving space to the latest innovations in performance, asking the artists of the present to create new works.
Reconfirmations and news
The 50a Arte Fiera picks up the thread of the 2023 edition, hailed by the press as a rebirth, rewarded by collectors and returning to pre-pandemic public attendance. The location of last year has therefore been reconfirmed – Pavilions 25 and 26 – and the collaborations of 2023, starting with the one between the artistic director Simone Menegoi and the operational director Enea Righi, manager and collector of international level. A combination that combines an ambitious curatorial approach with careful attention to all the organizational aspects of the fair, from the set-up to the catering, from the reception of the general public to the program dedicated to collectors.
The partnership with the National Association of Modern and Contemporary Art Galleries has also been renewed, with which 50a Arte Fiera https://www.artefiera.it has opened a permanent discussion table. Equally reconfirmed is the investment in communication – handled, for the coordinated image part, by the Milanese agency LeftLoft – and in welcoming collectors, both Italian and foreign.
Among the new features is the strengthening with BPER Banca which becomes Main Partner 2024.