Hotel 2023 rewards sustainability in tourism

Hotel 2023
[:it]Hotel 2023[:]

From 23 to 26 October Hotel 2023, the international trade fair for hotels and restaurants, returns to Bolzano. The 47th edition focuses on innovation, nutrition, architecture and the very current topic of human resources. All under the roof of sustainability, to which an award and an event program are dedicated.
During the four days, the latest trends, technologies and solutions for the sector will be presented in the pavilions of Fiera Bolzano, through exhibitors’ novelties and a structured program of events. 500 exhibitors will be present, while 20,000 visitors from the hotel and gastronomic sector are expected.

Hotel 2023: how the market is doing

Tourism represents one of the world’s major industries, with a workforce of around 22 million people and a share of around 7.6% of global GDP in 2022 (around a quarter less than in 2019, according to World Travel & Tourism Council).
What is true on a global level is also true on a local level. In Alto Adige, tourism plays an economically fundamental role and has almost 30,000 employees. Also in this case, sustainability in the tourism sector is no longer just an abstract concept, but has materialized in numerous contexts. There are 17 certified climate communities, more than 10,000 climate houses and 17 climate hotels, as well as numerous initiatives in favor of the environment and 32 Vitalpina Hotels.

What’s new in Hotel 2023

The importance of this theme is also underlined by the Sustainability Award 2023. Fifth edition of the award organized in collaboration with Fraunhofer Italia Research, Free University of Bolzano, Ökoinstitut Südtirol/Alto Adige, IDM Südtirol-Alto Adige, Eurac Research and the Autonomous Province of Bolzano .
The aim once again will be to recognize the most deserving companies in terms of sustainability and their research and development work.
This year’s categories will be Sustainable Technology, Circular Product Design, Sustainable Food&Drinks, and Sustainable Tourism Pioneers powered by IDM. In parallel to the first three categories, oriented exclusively towards the products and services of participating companies, the fourth category will focus on accommodation and hotel establishments that demonstrate a complete commitment to sustainability in their activities, standing out for sustainable solutions in their offers and services.
News from Hotel 2023 the best 10 candidate structures will be entitled to a digital sticker, which can be used on all communication channels, to highlight their excellence. Another novelty: for the first time, companies outside of South Tyrol will also have the opportunity to apply. This means that all accommodation facilities in other Italian provinces will be able to compete to win a promotion package in Dove magazine, part of the RCS group.
The awards ceremony will be held on the evening of Monday 23 October, the first day of Hotel 2023, at the main Hotel Connects Stage, inside the exhibition pavilion.