40a Cersaie almost reaches 100 thousand visitors

40a Cersaie
[:it]40a Cersaie[:]

The 40a Cersaie, the international exhibition of ceramics for architecture and bathroom furnishings which took place at BolognaFiere from 25 to 29 September, met the best expectations of the companies present. In fact, this unique international showcase, which reached its 40th edition this year, reached almost 100 thousand visitors – to be precise 99,319, +8.8% compared to the previous edition -, with over 47,000 international visitors.
The five-day event recorded a constant progression from the 62,934 admissions in 2021 and from the 91,269 last year. The levels of 2019 are therefore approaching, when 112,340 was reached. Attendance from abroad was 47,634, 48% of the total, while Italian visitors were 51,685.
633 companies exhibited in the 15 fully occupied pavilions of 40a Cersaie, equal to 145,000 square meters of total surface area. Of these, 354 belong to the ceramic tile sector, 96 to the bathroom furnishings sector, and 183 belong to the installation, raw materials, new surfaces and service activities sectors.
An exhibition with a strong international connotation, confirmed by the 245 foreign exhibitors – equal to 39% of the total – and by the 27 countries represented.

The uniqueness of Italian ceramics

“Although the market situation is not the best, the great attractiveness of the event has allowed the exhibiting companies to make the most of the investments made, confirming their national and international importance among distributors, architects, installers, real estate operators summer” declared Giovanni Savorani, President of Confindustria Ceramica.
In fact, Italian ceramics continues to be highly appreciated on international markets thanks to their unique characteristics. Such as healthiness, hygiene, durability and sustainability.
The exhibition itinerary entitled “Route 40” also recounted the main product innovations that have contributed to making Italian ceramics and bathroom furnishings true flagships of Made in Italy throughout the world.

The celebration of the 40th Cersaie

Success also for the initiatives dedicated to celebrating the 40a Cersaie www.cersaie.it. A route made up of 5 stations. Each station was represented by graphics featuring products and characters from the decade in question, with one or more videos of product applications, historical context and events at the fair and with music from the time.

There is also a wide schedule of meetings, round tables and workshops. There were over 2,000 participants in the 5 meetings of the “Building, living, thinking” program. And 18 press cafés both in person and in live streaming. There was also great interest and influx for the City of Installation.
Finally, over 250 operators from Europe, North America and the Gulf area who made up the delegation of the 40th Cersaie Business, in collaboration with the Ministry of Foreign Affairs and International Cooperation and ICE Agency.
The next Cersaie will be held in Bologna from 23 to 27 September 2024.