Micam Milano September 2023: attention to young people

Micam Milano september 2023
[:it]Micam Milano september 2023[:]

With the 96th edition Micam Milano September 2023, the international footwear exhibition, returns from 17 to 20 September at Fieramilano Rho. Quality, sustainability, innovation and attention to young people will, as always, be the drivers of the event.
There are over a thousand brands present (1024 to be precise). Of these, 520 Italians and 504 internationals arrived from over 30 countries, with Spain and its over 100 companies in first place.

A pillar of the fashion system

As underlined by president Giovanna Ceolini, “With over 3,700 companies and more than 72,000 employees, this production segment is one of the absolute pillars of the fashion system. As per tradition, I also remember that Micam Milano September 2023 is a shining light on new trends starting from sustainability which is no longer a short-term trend but a key factor in customer purchasing decisions. A paradigm which, together with digitalisation, is transforming the footwear industry, leading it into the future”.

Emerging companies and startups

The talent of young people is, as always, at the center of the event thanks to the many initiatives that aim to promote it and make it discovered by operators.
Starting from the area dedicated to Emerging Designers. This space will host 12 creatives from all over the world – for Italy Pierini Calzature with the Elite collection and Judy Mazzotti with the Squid game collection – and selected by a special jury.
Sustainability and originality are the key words of the collections presented at Micam Milano September 2023. Recycled or recyclable materials and attention to the production chain are in fact some of the characteristics of the footwear that will be proposed.
Also in pavilion 1, the Italian Start Up area will be reserved for nascent excellence. The curiosity and imagination of young Italian companies will give life to a series of proposals that stand out in terms of originality, sustainability and usefulness.
Young people will also be the protagonists on September 18th of the final show of the Mittelmoda Fashion Award, which every year chooses and rewards the creations of young fashion and design students from all over the world.

Attention to sustainability

This year, to confirm the common thread that links all the initiatives dedicated by Micam Milano September 2023 https://themicam.com/ to experimentation, on the sidelines of the fashion show the most voted footwear from the Micam Capsule will be presented out of competition, proposed as a preview at Plug-MI, Urban Culture festival, meeting point for youth subcultures.
Sustainability is increasingly at the center of the innovation proposed by footwear manufacturers. For this reason, once again there is space for the VCS Verified & Certified Steps area. Area dedicated to the first certification mark for the footwear sector which is granted to companies that undertake a path of evaluation, measurement and, above all, improvement of performance regarding the main aspects of corporate sustainability according to internationally recognized standards.