At the 35a Sana, at BolognaFiere from 7 to 10 September, there were 650 exhibitors present who presented various innovative organic and natural products. In fact, there were over 500 new references and lines illustrated to buyers in the News area of the event, divided into the three sectors Organic & Natural Food, Care & Beauty and Green Lifestyle, there were many ideas, which aim to guarantee a wide selection of references.
As regards food & beverage, there are numerous so-called “free from” products including seasonal proposals: from the lactose-free Easter egg to the gluten-free pandoro and panettone. The offers of organic, veg or free from products for quick or out-of-home consumption are growing in variety and quantity. Increasing space for everything that is fermented: millet, oats, wheat and amaranth synonymous with effective prebiotic action, improved bioavailability of nutrients and faster assimilation.
At the 35a Sana for the Care & Beauty sector, the tendency to favor multifunctional products, with a high concentration of active ingredients, often deriving from flowers and medicinal plants, is confirmed.
They range from the cream that uses the microbial extract of the Finnish boreal forest to the numerous anti-aging and anti-oxidant proposals.
Companies in the cosmetics sector, as well as those in the Green Lifestyle area, also pay increasing attention to the sustainability of packaging, production and distribution processes. Here, then, are micellar water powder and deodorant cream, not to mention the enzymatic solutions for cleaning washing machines and dishwashers without empty wash cycles and without wasting water.
The budget of the 35a Sana
The balance of this year’s trade fair in the organic and natural sector was positive. The numbers confirm the role of the event which closed with 650 exhibitors, 20 thousand square meters of exhibition space and 12,500 operators, +10% of whom came from abroad.
The access data – the same as in the previous edition – this time is to be understood as exclusively in the B2B sense. The fact that the show, despite no longer addressing a general public, has kept attendance unchanged, while at the same time achieving the objective of a more selective qualification of attendance, testifies to the effectiveness of the new direction.
The conference offer is also good
Two hundred buyers who visited 35a Sana https://www.sana.it from the main international markets.
Thirty countries represented, mainly European, but also with the presence of the USA, Singapore, South America, Asia.
Buyers and exhibiting companies from the three sectors participated in around 2,000 B2B (networking and commercial exchanges) events organized by BolognaFiere and ICE.
Positive feedback also for the conference schedule: meetings and talks recorded around one appointment every hour, reaching a total of 80 and around 4,500 attendees.