Venditalia 2024 moves to fieramilano Rho

Venditalia 2024
[:it]Venditalia 2024[:]

Venditalia 2024, the main international event dedicated to vending, will take place from 15 to 18 May at fieramilano Rho. Organized by Venditalia Servizi and promoted by Confida, the Italian association of automatic distribution, the event represents the showcase of all segments of the sector: from vending machine technologies to the variety of food products.

In 2024 the location changes

After the success of 2022, Venditalia 2024 will be at fieramilano Rho for the first time, an exhibition center capable of satisfying every need: from logistics to catering, from technological services to the functionality of the spaces.
Now in its 13th edition, the event represents an international showcase for the main innovations in the vending sector, which reflect market trends and needs. They range from technological evolution with increasingly smart vending machines, thanks also to the adoption of IoT technologies, to eco-sustainability, which is expressed in less “energy-intensive” vending machines, green logistics, low-emission vans, organic, zero-kilometre and fair-trade food products.

A global stage

Venditalia 2024 will be much more than a trade fair. In fact, it was designed to become a global stage that will allow all sector operators to connect, learn and grow in the vending sector on an international level.
A future-oriented event, thanks also to the new location in an avant-garde exhibition center in terms of functionality of the spaces, variety of services and accessibility.

An event that aims at internationalization

For the 2024 edition of the event, Ernesto Piloni, president of Venditalia explained, “we aim to surpass the success and record numbers of 2022: 300 exhibitors on 14,000 square meters of exhibition space and 20,000 visitors. In fact,venditalia 2024 will focus on internationalization by expanding its presence to exhibitors and buyers from China and Japan (Asia), the USA, the Middle East and North Africa”.
The wide range of machines, products and services for vending combined with an articulated program of meetings will make the offer of the next edition even more complete.
An edition that is aimed at a market in good health. In fact, with 835,000 distributors present throughout the country, Italy has the largest automatic food distribution network in Europe.

Venditalia 2024: a healthy market

Our country is first in Europe for the number of vending machines installed, followed by France (600,000), Germany (579,000) and Great Britain (412,000). The turnover of the sector in Italy, between the automatic market (automatic machines) and the portioned market (pod and capsule machines), in 2022 is worth a total of around 2 billion euros and dispenses 5 billion drinks.