The first and only all-female all-shopping national event, Cosmodonna Verona 2023, is preparing for the next edition scheduled at Veronafiere from 13 to 16 October.
From drinking collagen to mountain milk-based whey to reduce blemishes, impurities and imperfections, from saffron the star of a new beauty routine to African Kigelia, a plant with super moisturizing and firming powers. This and much more will be on display at the Verona event. Here, niche and latest generation cosmetic brands will meet, looking to nature, considered a new beauty ally, and to sustainability.
Because cosmetics of natural origin is a constantly growing trend. In fact, according to a survey by Cosmetica Italia which photographs an evolution increasingly inspired by green beauty, 2.6 billion euros were spent in 2021, with an increase of 12.6% on 2019.
Cosmodonna Verona 2023: a fair divided into six areas
Around 400 companies will be present in the Veronafiere spaces, selected and divided into a thematic and experiential itinerary that embraces the six areas of the exhibition: beauty & wellness, fashion & jewels, home & garden, sport & leisure, taste experience, women’s business.
Over 60 events scheduled over the four days for women of all ages, from baby boomers to Gen Z.
Many themes in a calendar made up of in-depth sessions on the most current topics. We will talk about prevention, health, nutrition, self-defense, mental coaching, sexuality, empowerment and women’s business. Without forgetting make-up, beauty coach and hair style, armocromy lessons and artistic-cultural events.
The green beauty
Among the novelties of the event, organized by Area Fiera, soaps and scrubs based on cinnamon, rosemary, chamomile and green tea from the gardens of Lebanon, but also oils based on capsicum, a plant with warming and circulation-stimulating properties.
At Cosmodonna Verona 2023 www.cosmodonna.it Barolo will become a real grand cru for skincare in addition to the well-established treatments with lavender, viper serum and snail slime. All coming from brands oriented towards cruelty free, vegan ok, nickel tested, ecolabel and ecocert certifications.
Solid cosmetics are also in the foreground, another trend on the rise on the market, because it appeals to a consumer who finds practicality and sustainability in a single product.
At the heart of the Verona event is the area dedicated to the beauty experience. An experiential area where visitors can enjoy free beauty services. As make-up, face and body treatments, back and neck massages, and semi-permanent nail polish.
The hair style completes the path of Cosmodonna Verona 2023. There will be the possibility of washing, fashion cuts, blow-drying, hairstyling and trichological consultancy. In fact, there will be 36 workstations available to the public which will involve over one hundred students from the Veronese school Clef and Luniklef, and C.F.P. Trento School.Cosmodonna Verona 2023 is the first and only all-female all-shopping national event, from 13 to 16 October