Artificial Intelligence and the labor market

Intelligenza Artificiale
[:it]Intelligenza Artificiale[:]

According to the “Stranger Skills” research, carried out by PHD Italia, for 30% of the interviewees, Artificial Intelligence represents the main technology that will be implemented within companies. In 2027, according to the latest report from the World Economic Forum, with the spread of artificial intelligence systems, 69 million new jobs will be created while 83 million will be eliminated.
However, as recalled by Lorenzo Moltrasio, “techno-enthusiasm goes hand in hand with the long shadow of a widespread anxiety for fear of being cut off from the next technological revolution. In this the company has an increasingly strategic role by embracing the need for continuous training to challenge the present and build the future“.

What will change

The survey shows that 72% of workers believe that it is the company that should provide for professional updating.
If artificial intelligence, on the one hand, will lead to the disappearance of some jobs, on the other it will favor the creation of new professionals. For example in marketing, where many companies are already looking for experts who can use Artificial Intelligence to improve advertising strategies.
“There is a new generation of marketers reflecting the evolution towards digitization. They are professionals already present on the market who will gradually move towards a consultancy-type area”, Moltrasio underlines again.

What will be the most sought after professions

The main requests concern, according to the research, the reorganization consultancy of marketing services, the optimization of the existing technological stack in the company, the consultancy on the technologies to adopt.
According to the PHD Italia research the Artificial Intelligence market is a hot one (also from the point of view of salaries), which will see the birth of unprecedented professional figures. Like the Conversational AI Developers, who use technology to create interactive advertisements, with users who can interrupt the flow of the advertisement and speak directly with one of the characters in the spot to ask questions about the product/service and even buy directly.
Also of significant interest, according to the study, is the figure of Decision Sciences: data scientists who train machine learning algorithms to make marketing decisions. These algorithms dynamically assign scores to an individual user or groups of privacy-compliant users based on their propensity to buy, which constantly changes based on their online behavior, and connect to the DSP as a bid factor. They are trained to make 50,000 bid decisions per second and choose which ad asset to display.

Artificial Intelligence: the human aspect will remain fundamental

But what will be the most requested skills in a market that will increasingly see artificial intelligence and the progressive automation of a good portion of tasks? The research confirms how the human aspect will remain fundamental even in a highly technological context and how, in particular, creativity will represent a fundamental need for one in three people.