Appointment from today 18 to 20 July in Seoul, in the new location of the Coex exhibition center in Gangnam, for the new edition of Italian Fashion Days Korea. This is the event that presents a selection of collections from Italian companies to the Korean market.
This year the event features 53 Made in Italy brands with their fashion lines for spring/summer 2024 for both women and men. They range from clothing to footwear, from accessories to fur and leather goods.
This 2023 edition is also created in partnership between Ente Moda Italia, the Italian Fur Association, Assocalzaturifici, Assopellettieri, Sistema Moda Italia, together with Bottega Italia.
Strongly desired by the Italian Embassy in Seoul, the exhibition initiative is organized in partnership with ICE which coordinates local promotion. It also contributes to the project through the ICE Fiere Smart 365 digital platform, dedicated to giving visibility to Italian companies on international markets.
The importance of the location
According to Alberto Scaccioni, CEO Ente Moda Italia, among the strengths of Italian Fashion Days Korea must also be mentioned the new location, Coex is in fact an exhibition center in the heart of Gangnam, the district where the most important buyers work, a large and well-connected structure that offers excellent growth of the event. “After all, the market works, companies are responding well, just look at the increase in numbers for this edition. We look forward to great feedback and further development.”
“An increasingly interesting market that has made this event an unmissable event both for our companies and for Korean buyers” as stated by Roberto Tadini, president of the Italian Fur Association. Furthermore, the choice of the new location will make it possible to continue to grow and strengthen commercial relations with this country.
Italian Fashion Days Korea: Italian exports are growing
“La Moda Italiana@Seoul is a fundamental safeguard for footwear companies because it represents an opportunity for meeting and discussion with the major players in distribution on the market”, declares the acting president of Assocalzaturifici Giovanna Ceolini. In fact, despite the global uncertainty, the export of Italian companies to Korea in Q1 2023 recorded +21.9% in value and +2.9% in quantity compared to Q1 2022.
Italian Fashion Days Korea: “South Korea is an important market for leather goods that appreciates the characteristics of craftsmanship, quality of materials and workmanship”, says Franco Gabbrielli, President of Assopellettieri.
Sergio Tamborini, President of Sistema Moda Italia: “The weight that our country plays in the global fashion scenario, grouping companies in the Italian fashion sector under the banner of Made in Italy”.