The 14th Salone del Camper returns to the Parma exhibition center from 9 to 17 September. In view of the 2023 edition, preparations are underway for the different activities related to the demonstration areas that refer to food and wine and lifestyle, ranging from cooking shows to taste itineraries.
In fact, the event will be characterized by the new format “Cooking in a camper” in collaboration with the Union of Restaurants of Good Memory, the Association of Restaurants that safeguards regional Italian traditions.
During the course of the fair, the chefs of the association will teach, step by step, how to prepare various recipes, enhancing the local products that camper owners can find on their travels.
14th Salone del Camper: an event at European level
The Salone del Camper in Parma is the main fair dedicated to caravanning and open-air tourism in Italy. Every year the main European manufacturers of recreational vehicles and the most famous brands of components and accessories and camping equipment meet in the city’s exhibition spaces to meet enthusiasts of outdoor holidays.
This is the second most important event at European level, with over thousands of visitors and a growing number of exhibition square meters and companies present.
14th Salone del Camper: the record numbers of the past edition
The numbers of the last edition testify to its relevance, which closed with a record turnout of over 100 thousand visitors, over 300 exhibitors, 15 countries represented, 5 pavilions, 41 producer brands, 4 thematic areas, approximately 100,000 square meters. busy. Added to these numbers are the 471 accredited media including journalists, bloggers and youtubers, 944 articles published, reports on the most important national television and radio stations, 35 million people reached by information on the Show and great success on social channels, with growth more than 98% (between instagram, facebook, linkedIn and twitter) of fans of the Salone del Camper, almost 2 million people reached through Facebook, 3.3 million Instagram impressions.
A result that confirmed the expectations and forecasts for the growth of the camper tourism phenomenon, demonstrated both by the increase in the demand for vehicles and by the occupation of campsites and rest areas.
Exhibition of means, but not only
The S14th Salone del Camper www.salonedelcamper.it has become over the years a happening for travellers, a container of events where everyone can find entertainment and insights into open-air holidays: from conferences to seminars, from show cooking with starred chefs to film screenings, to entertainment for children in Kinderheim and in the amusement park, from book presentations to courses to become perfect campers, from happenings for 4-legged friends to bike tests, from pilates classes to treasure hunts and firefighter lessons on the safe vacation.