1th Milano Home milanohome.fieramilano.it will debut from 11 to 14 January 2024 at fieramilano Rho. The newborn event, held annually, will become a showcase for everything related to the sectors of furnishing accessories and home decoration.
In fact, the new event will host unique and distinctive objects while rewarding product research and innovation. The skills and stories of companies that share the main values of the fair in common will be highlighted. That is, originality, authenticity, quality and innovation.
At the center of the new trade fair proposal are the Tableware, Kitchen, Home Decoration, Textiles, Fragrances, Concept Gift, Christmas sectors. Without forgetting the Italian craftsmanship combined with the manufacturing, traditions and innovations of other European and non-European countries that will form a dynamic and international story.
The choice of the name 1th Milano Home already recalls in the name the city of Milan, considered the capital of design, where trends are born and developed and a marketplace also for the home sector.
Among the targets not only traditional and new stores, but also interior decorators, designers and architects.
The goals of the new event
Ideas, trends and products will stand out for their design, research, uniqueness, customization and of course for sustainability, a theme that will cross the pavilions of the fair and represents the common thread that unites the values of 1th Milano Home.
In particular, the concept of quality in its deepest meaning, where attention to detail, the choice of materials and customer service are priorities, as well as fairness, reciprocity and sensitivity to social and environmental issues.
To underline the relevance of this theme, many different special initiatives and dedicated installations.
Like Green Circle, the new project created by Isabella Goldman, the bioclimatic architect who will present a selection of products consistent with the criteria of sustainability and circular economy.
The novelty of Green Circle
The new trade fair, 1th Milano Home https://www.milanohome.com proposes itself, through this project, as a starter for a different and innovative approach to the purchase of consumer goods. A critical approach where “beautiful” also becomes “well done” and above all “correct”, based on internationally recognized ESG criteria and the UN SDGs.
The space, built as a circular plaza, will host 60 alternative and still little-known products, selected according to criteria that respond to a sustainable and respectful approach to nature, traditions, materials, the territory, or people and their emotions. Or that propose an innovative approach to objects of common and daily use using new but always sustainable technologies.