“This edition of Pitti Bimbo 97 Firenze – was the immediate comment of the CEO of Pitti Raffaello Napoleone at the closing of the 97th edition of the event, from 21 to 23 June in the Fortezza da Basso in Florence, underlining in particular the retention of visitors coming from abroad. The turnout of buyers, which overall should reach 2,000, is in line with that of last summer”.
The CEO also recalled how the numbers of shops and points of sale remained at the same levels, thus confirming the purchasing power of the operators who attended, even if at the end of the three days we will have a hundred less registered buyers, in particular from Italy.
“The feedback collected on the stands in recent days – added Napoleone – underlines the quality of the buyers present at Pitti Bimbo 97 Firenze and their internationality, an element that is currently the decisive driving force for the turnover of kidswear companies. We are aware that this is a complex phase for the market and for companies, which is why applause goes to the 230 exhibitors who took part: despite the objective difficulties, with their collections at the Fortezza they demonstrated a decisive drive towards creativity, and a ‘increasingly marked attention to the values of quality, green, health and authenticity’.
Some advances on the data of the 97th edition
Among the top 12 foreign markets of reference at this edition, the numbers relating to Germany, Switzerland and the United States were on the increase. While buyers from Russia and China are recording a return to important numbers, markets that were missing from the last editions. Just as new markets such as Brazil, South Korea and presences from the Middle East are growing.
In all, foreign buyers – who represent 42% of the total – should reach almost 800 presences, arriving from around 50 countries. The total number of visitors to Pitti Bimbo 97 Firenze should come close to 3,000.
This first “taste” of numbers was concluded by Agostino Poletto, general manager of Pitti Immagine: “I would like to underline that this edition has once again consolidated the dimension of Pitti Bimbo as a lifestyle and research event, with a range of collections and new capable of communicating with all the elements of children’s daily life (play, school, sport, life in the open air, for example). And that made events come back as a significant moment of communication and evolve the presentation format, with agile performances and initiatives that enlivened Pitti Bimbo 97 Firenze https://bimbo.pittimmagine.com/ over the three days”.
First of all the novelty of the Petite Parade, which took place successfully among the stands of the Cavaniglia Pavilion.
The activities developed to involve buyers, the press and the many Italian and international influencers present also had great participation.