Eicma 2023 has officially begun the journey towards the 80th edition, scheduled at Fieramilano Rho from 7 to 12 November next.
During the presentation to the press, which took place on June 16, Paolo Magri, managing director of the event and president of Confindustria Associazione Nazionale Ciclo Motociclo Accessori, underlined the internationality and topicality of an exhibition model, which in each edition registers important numbers .
“To date we can already count on two pavilions more than last year, on important returns and on an almost unanimous participation by the manufacturers and the supply chain linked to two wheels, which authoritatively takes us back to the pre-pandemic season”.
Eicma 2023: ticket cost unchanged
Appointment then in November, when the event will begin on November 7, the day dedicated exclusively to the press. From 9 to 12 November, the general public will enter the spaces of Fieramilano Rho, who can already buy tickets on the renewed web page of the fair, the only sales channel.
The organizers have chosen to keep the fare unchanged – the introductory price of 14 euros (+ 1.50 euros for fixed expenses) until 12 noon on 17 July, despite – as underlined by CEO Magri – the inflationary surge, the visit experience offered and the increase of many costs incurred in the organization.
Eicma 2023: visitors at the center of the new communication
On the occasion of the press conference, the new communication campaign was also presented, which this year focuses on its own audience.
In fact, the faces and expressions of the visitors, portrayed during the last edition, are the image that paves the way for Eicma 2023.
Signed by Lorenzo Marini, artist, advertiser, co-founder and creative director of the Yes Marini agency in Milan, the “Eicma Effect, Real People Real Emotion” campaign is a multi-subject made up of six shots which, for the first time in over 100 years of history of the Milanese event, has its real audience as its representation.
“Today we show the natural evolution of the 2022 campaign. With the Eicma Effect claim – declared the president of Eicma 2023 www.eicma.it, Pietro Meda – we have in fact promised our audience a tribute to their emotions, to what everyone feels when visiting our event. The result are real shots of ordinary people portrayed in the photographic set that we set up during the last edition and Real People Real Emotion becomes for us today a sort of company name, the truest possible representation of a deep bond, of the passion that continues , which is breathed and shared in Eicma”.