Pitti Uomo 104 brings all the latest fashion and lifestyle news to Florence, in the Fortezza da Basso from 13 to 16 June. So the four-day event that will attract the protagonists of the international fashion scene returns to the Tuscan capital. Over 820 brands will exhibit the new products, of which 43% are foreign, ready to present the summer collections for next year.
The summer edition will feature the signature of guest designer Eli Russell Linnetz, founder of ERL. From Tuesday to Friday, the event organized by Pitti Immagine will concentrate a reasoned vision of what is happening on the main international fashion scene: the most interesting designers, the emerging brands. And above all the special projects of the big brands which – between fashion, artistic expression and multimedia – turn the spotlight on Florence.
Pitti Uomo 104: renewed exhibition formulas
The theme of this edition, as well as of all the events that will take place under the “umbrella” of Pitti Immagine, is “Pitti Games”. While the format of this edition no. 104 confirms some innovations introduced already in January aiming at an expansion and enhancement of the exhibition formulas.
“There is a desire to meet again in Florence. Here’s what we perceived in the months during which we worked on this new edition of Pitti Uomo. In a year that is certainly not easy for the sector we represent, our event has ever more appeal: it is chosen and rewarded as an unmissable stage for making itself known and for meeting its international customers”, as commented Raffaello Napoleone, CEO of Pitti Immagine .
Pitti Uomo 104: enhancing the most talented companies
Also this summer edition is supported by the Italian Government and by ICE – Agency for the promotion abroad and the internationalization of Italian companies. In fact, both promote the role of Florence in the internationalization strategy of Italian fashion through support for the 2023 Pitti Immagine summer shows, a fundamental contribution to the incoming program of the best foreign operators, communication and special events.
Furthermore, in the Fortezza, Agenzia ICE will present the seventh edition of “Young Italian start up around the world”, a project to promote the most promising made in Italy start ups, in collaboration with Pitti Immagine Tutoring & Consulting. The exhibition will be set up in the Central Pavilion of the Fortezza da Basso.
The path of Pitti Uomo
The exhibition spaces of the Fortezza da Basso will welcome the multifaceted and international world of Pitti Uomo 104 https://uomo.pittimmagine.com/.
The event will be divided into five sections: Fantastic Classic, Futuro Maschile, Dynamic Attitude, Superstyling and I Go Out.
But not only menswear. In fact, as befits a summer edition, attention is also paid to lifestyle and to the whole outdoors, from beachwear to accessories for camping and walking. The presence of the special area dedicated to pets has been confirmed, introduced at the last edition with great success.